Hi there. My name is Claire and I am the newest addition to the most exciting, innovative company ever! A company that is at the forefront of a digital revolution that is most definitely taking over the world!
Well, though I can’t say enough about our company I will have to desist from bragging too much as the quality of our work is closely related if not exactly the same as the old cliché,
“The proof is in the pudding!”
On the 16th August 2007 Japie and I went all the way to sunny Pretoria to do a presentation for The Guesthouse Association of Tshwane/Pretoria East aka GATE.
Our presentation was done at a very new and trendy fine cuisine restaurant called Eat @ Essence. We were greeted by Annemarie Stilwell who is co-owner of Teds Place Guesthouse in Pretoria with her husband, Ted.
At the presentation the honored guest was (of course) none other than Mr. Japie Swanepoel, mountain biker extraordinaire and part time internet marketing genius.
Basically Japie touched on the basics of E-marketing and how the internet can help in making people aware of one’s brand. He explained to the guesthouse owner’s easy ways of marketing themselves through the internet.
Seeing that we had limited time the points discussed were:
1. The internet was a more cost effective way to market themselves only IF it was done the right way.
2. He explained the various ways one could use the internet in cost effective ways to achieve one’s marketing strategy goals.
3. He also explained the benefits of the different concepts like search engine optimization, PPC (pay per click) advertising, conversion, online advertising, affiliate marketing and viral marketing.
Did we achieve our goal at the presentation? Yes we did, more than you know, and it was a huge eye opener for all that attended.
Afterwards we enjoyed a little snack of beverages and finger food goodies and then we were off to save the rest of the world in a speedy Hyundai ATOS.
Claire@longtail.co.za