In a short update during the “Searcher Behaviour Research Update” session, Erica Schmidt said that offline has a great influence through word of mouth and that word of mouth is both offline and online.

Significant amounts of searches are directly influenced from offline – 67% of web searches is a direct result of offline word of mouth.

It is interesting to note that 39% of the 67% has made online conversions.

Another interesting piece of statistic is that 36% of search users believe that the top results are from top brands and that consumers are less likely to purchase from a brand that is not in the Search Engine Result Pages.

Search engine searches has become more important to 57% of online users over the last year while 35% of online search users use company name keywords.

Finally:
54% of online population search at least daily
83% at least weekly