Search Engine Strategies London 2008: Day 2: Social Search Overview
Filed Under (Uncategorized) by Melt du Plooy on February 21, 2008
Tagged Under : content sharing, Social Media, social search
This session did not give as much information as I would have like to but it is always interesting to note that search engines are indeed tapping into human knowledge more widely through tagging, click through tracking, search history features and other methods. I was here to learn about the social search revolution that’s underway, and this is what I could record from this session.
Social Media is made up from Internet tools and websites that have formed communities online though sharing various types of content.
Why use social media? Simply put, it engages your audience. Full stop.
You need to know your audience by talking & sharing information with them.
EFFECTIVE USE OF SOCIAL MEDIA
Typical constraints:
- time
- goals
- suitability
- effectiveness
What to do when engaging Social Search – a few guidelines:
- Define your goals and strategies
- Content – contribute articles, opnions, tools, humor, photos and videos
- Distribution of the content as mentioned above
- Promotion
For long term – use stumbleupon and niche blogs
For short term – news blogs and tagging engines - Build a niche of your own
- Start with a blog if time is a constraint
- Add a newsletter
- Add a Forum
- Target local sites and businesses
