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Too Many T-Shirts, not enough time

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Japanese retailer Uniqlo’s new flash micro site is by far one of the best sites I have come across in ages. Engaging and fun, I spent hours coming up with the best loop possible. The site allows you to visually create a music loop using small video clips of individuals wearing the UT clothing range while making a sound. You can see/hear and rate loops created by other uses as well.


UT is an innovative store concept designed by UNIQLO creative director Kashiwa Sato of a futuristic convenience store for t-shirts. Each t-shirt style is displayed on forms in stainless steel display cases, with individual t-shirts packaged in clear plastic canisters resembling tennis ball cans. The t-shirts are stored on open shelves, making the shopping experience virtually self-service.

The microsite can be found here

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