Roundup of the latest news from both Google and Yahoo! that made headlines in the last week.
- Google Launches New Features in Advanced Search
- Google Launches Adwords Editor 6.0
- Google Analytics Adds Adwords TV Campaign Reporting
- Google Maps for Mobile Adds Public Transportation Directions
- Google Hasn’t Won Yet Says Ballmer
- Google Calls For Expansion Of H-1B Visa Program
- Google Maps For Mobile Offers Bus, Train Directions
- Google Website Optimizer: Pump Up Your Sales
- Google Changes Definition For ‘Doorway Pages’
- Google Webmaster Tool Develops Glitch!
- Google Quietly Launches ‘Google Merchant Search!
Google has updated and enhanced the UI for its Advanced Search page. In addition to the recent “date range” options that expand from the menu, Google has now added topic-specific searches.
Google has launched the latest version of its desktop campaign management tool, Adwords Editor 6.0
If your Adwords and Analytics accounts are linked, you should see any TV campaigns you’re running automatically. You’ll be able to view web traffic right along data showing how many times your ad was aired.
When Google Maps added a public transportation feature for bus and train routes, it was only available on the desktop maps product. Now, Google Maps has brought the feature to its mobile maps product, which is where it should really shine.
The Washington Post posted an interview with the CEO of Microsoft, Steve Ballmer today that touched on topics such as Microsoft’s bid for Yahoo and the future of advertising.
Yahoo!
- Icahn Wants Yahoo to Offer Itself Up for $34.375 Per Share
Today, Carl Icahn released his second letter in a week to Yahoo’s Chairman Roy Bostock. He responded to yesterday’s Yahoo response to his earlier letter ripping Yang. Plus, he suggests that Yahoo publicly offer itself to Microsoft for $34.375 per share. - Yahoo Response to Icahn: You’re Not the Boss of Me!
Yahoo today issued a response to billionaire invetor Carl Icahn, who’s asking Yahoo to make it easier for Microsoft to acquire them. - Yahoo! And Havas Digital Announce Global Partnership
Yahoo! Inc. has announced that, it has partnered with Havas Digital, which is one of the world’s leading interactive agencies and has agreed upon a Global Partnership. - Yahoo Responds To Icahn: No You Cahn’t
- Yahoo! Updates ToS For Sponsored Search!
- Yahoo! Launches ‘Yahoo! Circular Program’
- Yahoo Gets Scrappy Under Fire
- Yahoo Search Gallery Opens Up
- Yahoo In Ad Deal With Walmart.com
- Yahoo Goes Announcement Crazy
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