Comments on: 4 M’s of digital marketing http://www.emarketingtrends.co.za/2008/07/4-m%e2%80%99s-of-digital-marketing/ Verbal Acrobatics & Graphic Gymnastics Sun, 20 Nov 2011 08:50:52 +0000 hourly 1 http://wordpress.org/?v=3.2 By: Facebook User http://www.emarketingtrends.co.za/2008/07/4-m%e2%80%99s-of-digital-marketing/comment-page-1/#comment-66 Facebook User Fri, 04 Jul 2008 12:33:25 +0000 http://www.emarketingtrends.co.za/?p=284#comment-66 Hi Jade, someone will get in contact with you via email Hi Jade, someone will get in contact with you via email

]]> By: jade http://www.emarketingtrends.co.za/2008/07/4-m%e2%80%99s-of-digital-marketing/comment-page-1/#comment-65 jade Fri, 04 Jul 2008 12:14:19 +0000 http://www.emarketingtrends.co.za/?p=284#comment-65 hey, would like to mail you guys, who can I get hold of? With regards to www.springleap.com Thanks Jade jade@naturalgravity.co.za hey,

would like to mail you guys, who can I get hold of?
With regards to http://www.springleap.com

Thanks
Jade
jade@naturalgravity.co.za

]]> By: marc http://www.emarketingtrends.co.za/2008/07/4-m%e2%80%99s-of-digital-marketing/comment-page-1/#comment-63 marc Thu, 03 Jul 2008 14:03:32 +0000 http://www.emarketingtrends.co.za/?p=284#comment-63 Thanks for the comments, Gidon i agree, without the constant monitoring and maintenance the necessary manipulation (keeping with the m theme:) will not occur and the effectiveness of your online strategy will decrease fairly dramatically. Thanks for the comments, Gidon i agree, without the constant monitoring and maintenance the necessary manipulation (keeping with the m theme:) will not occur and the effectiveness of your online strategy will decrease fairly dramatically.

]]> By: Gidon Alter http://www.emarketingtrends.co.za/2008/07/4-m%e2%80%99s-of-digital-marketing/comment-page-1/#comment-62 Gidon Alter Thu, 03 Jul 2008 13:46:33 +0000 http://www.emarketingtrends.co.za/?p=284#comment-62 Marc, I have to acknowledge your article in the same respect. Very well described, very true and very appropriate for this day in age with the adoption rate of online media throughout various industries. If I can be as forward as to adding my two cents worth, I would have to add: Monitoring and Maintaining: Coupled with what you have said about measurability, which is so true and so valuable in this day of age with respect to pin-point analytics and online customer behaviour, I feel it is very necessary to make sure each online media campaign has its fair share of monitoring and maintaining - (that was for sure the classical grammatical error of the comma splice by the way :) You can essentially employ all of the above mentioned, but without great monitoring of effectiveness as well as maintaining high click-through-rates and awareness levels through the various multi-channels, it could be as if it was a wasted campaign. So I think we could definitely add a 5th "M" :) Marc, I have to acknowledge your article in the same respect. Very well described, very true and very appropriate for this day in age with the adoption rate of online media throughout various industries.

If I can be as forward as to adding my two cents worth, I would have to add:

Monitoring and Maintaining: Coupled with what you have said about measurability, which is so true and so valuable in this day of age with respect to pin-point analytics and online customer behaviour, I feel it is very necessary to make sure each online media campaign has its fair share of monitoring and maintaining – (that was for sure the classical grammatical error of the comma splice by the way :)

You can essentially employ all of the above mentioned, but without great monitoring of effectiveness as well as maintaining high click-through-rates and awareness levels through the various multi-channels, it could be as if it was a wasted campaign.

So I think we could definitely add a 5th “M” :)

]]> By: Melt du Plooy http://www.emarketingtrends.co.za/2008/07/4-m%e2%80%99s-of-digital-marketing/comment-page-1/#comment-61 Melt du Plooy Thu, 03 Jul 2008 07:21:13 +0000 http://www.emarketingtrends.co.za/?p=284#comment-61 Marc, fantastic article. Love the 4 M's. The first M, Moment of Relevance, is increasingly becoming a major factor for marketers. Google is leading us as you've mentioned so hopefully we are catching on quickly. The last M, Measurability, of course is critical and the tools available today makes it easier for us all to understand all the different metrics we are tracking. This in turn makes it easier again to know what to change in order that our ROI inceases. So, no new M's to add to your list unfortunately, just an acknowledgement for a great read. :) Marc, fantastic article. Love the 4 M’s. The first M, Moment of Relevance, is increasingly becoming a major factor for marketers. Google is leading us as you’ve mentioned so hopefully we are catching on quickly. The last M, Measurability, of course is critical and the tools available today makes it easier for us all to understand all the different metrics we are tracking. This in turn makes it easier again to know what to change in order that our ROI inceases.

So, no new M’s to add to your list unfortunately, just an acknowledgement for a great read. :)

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