We have been waiting for quite a while now and finally, the day has arrived. Well, almost, just one more sleep.

Tomorrow, Tony Koenderman’s Cracking the Digital Code kicks of with some awesome speakers.

The speakers include Google country manager Stafford Masie; longtail managing director Ingrid Rubin; Vodacom portfolio manager for social media, Vincent Maher; Mobilitrix ceo Chris Rolfe; 24.com ceo Russell Hanly; longtail strategic director Japie Swanepoel; Quirk eMarketing ceo Rob Stokes; World Wide Worx managing director Arthur Goldstuck; and John Kotsaftis from Naspers.

Topics to be discussed will be:

• how to use social media to your advantage;
• how to handle the opportunities and pitfalls of mobile phone marketing;
• what to do about display advertising on the web;
• search engine optimisation;
• building your brand digitally; and
• why digital media matter to South Africa.

If you’re not attending (for whatever reason), then make sure you visit this blog over the next two days.

Some of the longtail team members will blog on the different sessions and we will post as often as we can, direct from the conference venue.

Till tomorrow then, ciao!