eMarketing Trends|Verbal Acrobatics & Graphic Gymnastics

It’s a chilly morning in September and some might be fooled in believing it’s an ordinary day but those in the know will tell you that today has the possibility to go down as one of the ‘light bulb’ moments in the Advertising/Marketing/Corporate industry in South Africa. For those of you who don’t know what I am talking about today is the start of Tony Koenderman’s “Cracking the Digital Code”, a digital conference to help demystify the online world.

For me as somebody that is already working in the digital industry,  I find it very heartening that so many people from the traditional Marketing/Advertising/PR /Corporate sector is attending today, admitting the value of a conference like this, and are wanting to find out more. Maybe the South African companies are slowly coming around and are really starting to understand that ultimately the future lies in digital.

The first speaker Stafford Masie never disappoints, he just landed from a flight out of London, had a difficult time finding the venue but none of these factors gets him off his game. His presentation as always is interesting and his passion for the industry has a way to also inspire others to embrace it.

The previous post about Stafford written by my colleague Melt touches on the main points from his presentation, for me the best part that summarises it all, is his closing sentence:

“Don’t bet against the internet …”

A good start to the day – can’t wait for what is next.