• RSS

    Subscribe to our feed

  • Categories

  • Archives

  • Recent Posts

  • Recent Comments

  • Twitter Friends

  • Latest tweets

  •  

2

Rob Stokes-Search me

BY eMarketing Trends

Rob started his presentation by quoting so many Google stats I thought he was Stafford for a moment, just kidding. An interesting stat was that 63% of search related purchases occurred offline i.e. browse online buy offline.  Rob then goes into SEM which comprises organic search and PPC. 80% of users click on the organic results as opposed to PPC. An eye tracking chart reinforced this idea.

Rob went into how the Google page rank algorithm came about whereby links as opposed to purely on-site factors are important in ranking sites. He then overviewed certain elements of organic SEO as well as several SEO tools such as Google insight, Google analytics and Google webmaster tools to use to increase the effectiveness of your SEO campaign.

Some barriers to visibility are:

  • Flash
  • Frames
  • Dynamic URL’s
  • Video
  • Ajax

Black Hat SEO Techniques:

  • Google Bowling
  • Span in competitive names
  • Cloaking
  • Sneaky Redirects
  • Hidden Text
  • Link Spam
  • Faux copyright complaints
  • Faux duplicate content

Rob then went onto extol the virtues of link building and how it comprises 85% of organic SEO, something this blogger disagrees with.  He then also highlighted the value of the no-follow link.

SEO considerations for new sites

  • Domain Age
  • Early Links
  • Keywords in domains and URL’s
  • XML Sitemap
  • Above All- make your site a resource.

Rob then goes onto speak about PPC and how cost per acquisition drops sharply over time with organic SEO and rise quickly over time with PPC.  He also went into a summary of how PPC and some best practices to use.

Although nothing revolutionary came from this presentation, it was a good reinforcement session on the importance of organic SEO, PPC and the best practices involved in this.

Post to Twitter Post to Facebook

 

Post to Twitter Post to Facebook

Comments (2)

  • Reinhardt says...

    SEO is vital for any online and offline business. But it’s not the only thing that carries weight. Without direct response integrated into the person’s website, SEO will result in a waste of bandwidth in my opinion.

    I haven’t heard of this Rob Stokes before though. But I’ll check out his site for credibility.

    Regards,
    Reinhardt

    Commented on: 20 Sep, 12:04 am

  • Melt du Plooy says...

    Hi Reinhardt, Thanks for the comment. SEO is certainly vital and it should not be the only strategy one needs to look at when marketing a site, but I disagree that SEO alone is a waste of bandwith. I do however understand what you’re saying and agree that once the visitor arrives at the site where SEO has been implement, there needs to be a call-to-action or at least useful information on the site.

    A “direct response” alone again is not the only solution but certainly helps. A site that not only gives good content but also involves the user is best. Integration is the answer – provide content, a social element (blog/forum), call-to-action, easy to find contact form, etc – this will add value.

    Finally, Rob Stokes is well-known in the SEM industry. He is currently the CEO of Quirk eMarketing and the author of “eMarketing, the essential guide to online marketing”. Take it from me that his comment and reputation is credible. :)

    Commented on: 22 Sep, 9:07 am

Make a comment

* Required fields

 

Connect with your Twitter Account
Next post › ‹ Previous post Return to all articles