Vincent started his presentation by covering what Social Media is : web 2.0, social networking, user-generated content, the prosumer, attention economy, flattening time and space.

Web 1.0 started with the web in 1993 ended in 2004 when the term Web 2.0 started to get popular

Past and Future
1.0 – documents (1993-2003)
2.0 – interfaces (2004-2010)
3.0 – semantics (2011-2018)
4.0 – intelligence (2019-2024)

2 important dichotomies
technology vs culture
scarcity vs abundance

OK, this is technical, really, really technical – It went over my head… So I am trying to put down anything I can make sense of.

Multimedia is converging on many platforms but expecially moving to mobile devices.
Mobile allows more personal space – people are more likely to read more on their mobile than on the web

Core social media tools for publishing:

• blogs (publishing content)
• twitter (online discussions)
• flickr (picture uploads and sharing)
• youtube/zoopy (video uploads and sharing)
• facebook (social networking)

Core social media tools for reasearch

• google alerts (updates on terms you want information for)
• delicious (social bookmarking)
• technorati (real-time search for user-generated media)
• digg/muti (submit stories and voting determines relevance)

Key to success: total immersion – you need to immerse yourself in the culture and technology