Web design has gone from a simple brochure site to a full on service because of new tools presented to us being the web developers. Note I know longer refer to us as being just web designers _but as web creators, because of the awakening of technology and the willingness of clients and allocation of bigger budgets, we can offer services that brochure site could not. We have been presented with tools that enable us to go to a client and say, “we are able to monitor when a user actually goes onto your website, track them from the time they go on the site to the time they log out”. He can be identified, he can be branded. This isn’t possible in a plain brochure website, where you have no idea where the user is, or what he is doing.

Max McKeown (e-Strategist) describes brochure site as being like “inviting people into a group discussion to learn about their issues, then getting up and leaving the room, without leaving any recording devices.” A well tracked website can improve your reporting on your website and any other viral campaigns you set up, you will be able to tell the right time to send or post a campaign on the site, you will understand which pages you need to focus on and which pages you need to delete. You can basically determine the content of your website using this.

Does this mean the death of a plain Brochure site? Or just the evolution of client and service-providers interaction and understanding the needs of the client? Next time you set up a website for plain aesthetic qualities please note that, your competition is constantly hunting your clients and probably using better weapons than you.