Google‘s Webmaster Tools is one of those tools a webmaster cannot/should not do without. Obviously, being a Google tool, much of the reporting is based from a Google perspective but it can be useful for all search engines as this tool highlights universal issues relevant to all sites and search engines.
Let’s look at the Google Webmaster Tools is useful for:
“Webmaster Tools helps you see how your site is performing in our search results, troubleshoot potential problems, and build Google-friendly sites. Webmaster Tools is for anybody with a website – bloggers, online stores big and small, government and education sites. If you’re online, we can help.”
The main attributes to this tool comes from the Webmaster Tools page. In short, you can:
- see your site the way Google sees it
- see how Google crawls and indexes your site
- identify and diagnose possible problems on your site
- easily monitor external links (sites linking to you)
- easily monitor internal links on your site
- find out which Google search queries drive traffic to your site
- see exactly how users arrive to your site
- tell Google about your site pages with Sitemaps
- tell Google which pages are the most important and how often they change
- tell Google how you would like your URL’s to appear in the Google index
- drive more traffic to your site
- improve your site’s visibility in Google
- build a Google-friendly site
- identify potential issues with the content on your site
- remove old pages from Google’s search result
As you can see from the list above, it can be quite helpful and should be one of the tools site owners and webmaster should be utilizing.
Want it? Why not, it is totally FREE and you do not need to be a wizard to use this tool or to implement it.
To make the best of the great features Webmaster Tools has to offer, follow these URL’s to get instructions on how to activate and enable Webmaster Tools on your website.
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