The first version of YouTube Insight that launched about a year ago, was a basic product providing mainly statistics on the number of times your YouTube videos were viewed per day, where those viewers are in the world, and how a video compares in popularity to other videos in a given time period.

But last week YouTube announced the latest updates to the Insights with a “Community” tab that enables you to look at YouTube community’s comments and ratings about a video and providing you with the ability to drill down on feedback to a particular country or region in the world. Insight also provides the ability to see traffic from sites outside of YouTube that have embedded video in pages.

These types of updates to websites just once again underline the fact that at the end, it’s all about measurability.