The benefits of Online Reputation Management
Filed Under (Reputation Management, Social Media, WebPR) by Sandra Olivier on June 16, 2009
Tagged Under : Reputation Management, Social Media, social networking
Econsultancy’s Lynchpin’s 2009 Online Measurement and Strategy Report reveals that only 40% of companies are looking at data in relations to their online reputation.
This shows once again that although there is much talk about this subject online reputation monitoring is still very much in the early adopter phase.
However if you look at the clear benefits of using information gathered from monitoring your reputation online I find it hard to understand companies reluctance in utilizing this tool as part of their ongoing strategy.
Benefits:
- It enables companies to collect information in relation to competitors that can be used for communication and product strategy development
- Continuous monitoring provides early warning systems regarding brand or product issues.
- Allows companies insights into how your brand and product is perceived by target markets
- Online monitoring assists in recognizing industry trends early on and capitalizing on this information.
- Identify and find new customers and communities
- Pro-actively influence an industry segment and what people are saying about a company, its brands and employees
