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In a Tweeting World

It’s remarkable how people have taken to this Twitter phenomenon. A diverse group of people ranging from celebrities to evangelists, from newscasters to sex gurus tweet on a regular basis; whether it’s to pass on knowledge or just to rant about what is going on in their lives. The bottom line is all the buzz in the social communication world these days goes through Twitter.

To the non-twitters the idea that anything of value can be said in 140 characters or less might seem ridiculous. But it was twitters that kept the world informed about the atrocities that were taking place in Iran; tennis lovers, through Twitter feeds, kept abreast of how the drama unfolded at the Wimbledon final, Michael Jackson fans were updated on how the funeral proceedings went on ‘tear by tear’. I mean even dogs now have twitter pages. Dont believe me – twitter ZaDog (although it still puzzles me how that dog learnt how to spell the word “woof”).


But what most Twitter users don’t understand is that in as much as it about whom you follow, it’s about how many people follow you. To put it plainly in Joe-the-plumber language, you may follow a million people but it’s no fun having two people following you.

During my daily ‘Googlage’, I came across some interesting twitter statistics on HotelMarketing site on its 11.5 million users and how people are using it.

  • 72.5% of all users joining during the first five months of 2009.
  • 85.3% of all Twitter users post less than one update/day
  • 21% of users have never posted a Tweet
  • 93.6% of users have less than 100 followers, while 92.4% follow less than 100 people.
  • 5% of Twitter users account for 75% of all activity
  • New York has the most Twitters users, followed by Los Angeles, Toronto, San Francisco and Boston; while Detroit was the fast-growing city over the first five months of 2009
  • More than 50% of all updates are published using tools, mobile and Web-based, other than Twitter.com. TweetDeck is the most popular non-Twitter.com tool with 19.7% market share.
  • There are more women on Twitter (53%) than men (47%)
  • Of the people who identify themselves as marketers, 15% follow more than 2,000 people. This compares with 0.29% of overall Twitter users who follow more than 2,000 people.

You can view the full report at Sysomos.

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