The decline of traditional media?
Filed Under (Advertising, Digital Media, Industry news) by eMarketing Trends on July 20, 2009
Tagged Under : online advertising; display advertising; digital; online publications, traditional media
It is not news that print media such as newspapers have experienced losses due to the growing power of digital publications. With news that the Irish company Independent News & Media (who owns a number of South African news titles such as The Star and Cape Times) might be declaring bankruptcy by Friday, 24 July ‘09, it really takes this concept home.
Though the question rises whether this is the tipping point for traditional media, you cannot ignore a few key issues on how this affects online publications. For instance, who supports who? With speculation that certain online publishers will charge for content, it puts a spotlight on the actual sustainability of online media that normally relies on revenue from display advertising. So as traditional media is suffering, how would it affect their online counterpart (Independent Newspapers versus Independent Online).
There are interesting times to come!
For an interesting and speculative look at the Independent News & Media story, read Gill Moodie’s perspective in “The fall of the Independent“.
