The topic says it all… the upcoming Journal of Marketing’s Breakfast Debate moderated by Jeremy Maggs is sure to be an interesting event. The panel that will participate consists of a variety of well known and exciting individuals in the online marketing arena:

• Heidi Brauer -Executive Manager: Group Marketing, Comair
• Arthur Goldstuck -CEO, World Wide Worx
• Michael Markovitz -Executive Chairman, Primedia Digital
• Jaco Meiring -Head Online Marketing, Investec Bank
• Mike Stopforth -CEO, Cereba

Discussions will centre around issues like why you need a Web 2.0 strategy, how do you optimize your convergence, what happens if you don’t blog, how to formulate a PPC model and how mobile fits into the mix.

Virtuosa will be attending this event so be sure to look out for our live blog postings & tweets on Thursday 16th July from around 07h00. We will be bringing you all the happenings from The Michelangelo’s L’Incontro Ballroom as they unfold. So watch this space…..