Full service digital agency Virtuosa announced today that an agreement to acquire IceBlue has been favorably concluded. Virtuosa and IceBlue have worked together closely over the past year with IceBlue bringing additional development capabilities to the joint projects. The buy-out was a natural progression when IceBlue MD Rex Green indicated his intention to sell to pursue other business interests.

“IceBlue have worked together side by side with Virtuosa for some time, so it was a natural move for us” MD Rex Green comments on the recent events.

The IceBlue team is a natural fit within the Virtuosa Group who already provides clients a full-service digital offering. The addition of the IceBlue’s team of developers enables Virtuosa to offer more specialized development and technological solutions to their clients.

The new Virtuosa team members will work within Virtuosa Design and Development Division headed by Bryce Hancock, Division GM and Creative Director, who is very excited about the changes ahead. “This has always been the vision of our company to constantly grow in the digital arena, by adding these developers’ specialized skills we compliment an already great creative team.”

Virtuosa and IceBlue clients can be assured that this recent development will not only further enhance our web development skills offering but also make us stronger in the digital environment.