Recently I had the pleasure of attending the second Monash Business Communication Forum hosted by Monash University and Stone. The forum focused on digital communication as an essential part of business communication.
It was a well organized and thought out session, with key speakers Kate Elphick from Digital Bridges and Maureen Russell Major Account Manager for Down Jones Solutions. Both speakers offered real food for thought with their presentations. Elpick shared her knowledge and experience on how to integrate digital communications into an effective communication mix. Russell in turn focused more on measuring your success and the effectiveness of a company’s reputation in cyberspace.

A key part of the success of the evening was the informal and open forum established by host Willem Eksteen, Stone Founder. The audiences throughout the evening actively took part in the topics on discussion which enabled a greater sharing of experience and knowledge.
Some of the key insight from the evening:

• One of the key benefits of digital communication is the realization that this channel facilitates a dialogue between you and your clients.
• Digital reduces the cost to serve clients
• Digital provides all business with a global client base it’s therefore critical to know where clients are hanging out and what they are saying.