Suzanne Stevens is the General Manager: Marketing Services at Discovery Health and highlighted this about the brand:

• Discovery is a brand that has started in a product environment, 1993 company was established.
• We are in fact a very young brand.
• Using the discovery qualities to evolve our business
• At the core of everything that Discovery deliver is a clear vision, purpose.
• Our reason for being is to make people healthier and enhance our lives.
• We are extremely aware of the emotional and direct impact that we have on peoples lives.
• Nature of our business is that it reaches people at a critical point in peoples lives.
• Constantly listening and monitoring to what our customers are telling us.

Question from the audience: How to you deal with the fact that by not settling peoples claims you are perceived as thieves?

Suzanne: This really is a very complex industry and people don’t really understand how health care work. We pool peoples money and the way we pay out claims are regulated by very strict rules and regulations. Also you need to consider that there are really various stakeholders from the doctors /medical staff to the patients, it’s not that simple.

Enver Groenewald – GM Advertising Revenue @ Strategic Communications, Avusa Media LTD:If the Vitality program for some reason stopped to exist would your brand still thrive?

Suzanne: Absolutely Discovery can stand on its own two feet. In every dimension we track ourselves, on financial level, service level and product level.