Dion Chang, Trends Analyst ended of a very interesting morning with his 10 things for 2010.

• Peak experience
  We all have high point  and low points in live. 2008/2009 will be remembered for the financial crisis the world experienced. Brands need to adapt to this changing consumer mindset.
• Shift in value system
  2009 very demanding year that govern a change in our lives which led to a questioning of value system on a very personal level.
• New world order
  Consumers are taking back the power, taking more responsibility over their purchase decisions
• Shift of power
  Move away from power-hungry, greed-based leadership model towards a more ethical and responsible style of leadership
• The female century
  Along with shift of power also a shift from left brain, logical thinking towards a more right brained, intuitive approach
• Social media
  Boundaries such as a race, geography and culture become less important and shared interest matters more
• Tribes
  No longer able to box people in set categories and think that they will react the way you want them to – throwing traditional marketing on its head
• Pick and mix society
  People have freedom to pick and choose products, gadgets, lifestyles etc which has led to multi-coloured spectrum of individuality
• Ambient awareness
  Information overload leads to the development of filter/alerts to help us cope with this
• Empathetic economy
  Civil society demands more ethical traits as we reach a fork in the road concerning our economy