Dion Chang -2010 Threshold
Filed Under (Industry news) by Sandra Olivier on November 27, 2009
Tagged Under : 2010, Alan Knott-Craig, Dion Chang, Glen Lomas, Iraj Abedian, jeremy maggs, John Ledger, John Simpson, journal of marketing, Lebo Biko, Martin Rosen, Matthew Buckland, the annual, VIRTUOSA
Dion Chang, Trends Analyst ended of a very interesting morning with his 10 things for 2010.
- Peak experience
We all have high point and low points in live. 2008/2009 will be remembered for the financial crisis the world experienced. Brands need to adapt to this changing consumer mindset. - Shift in value system
2009 very demanding year that govern a change in our lives which led to a questioning of value system on a very personal level. - New world order
Consumers are taking back the power, taking more responsibility over their purchase decisions - Shift of power
Move away from power-hungry, greed-based leadership model towards a more ethical and responsible style of leadership - The female century
Along with shift of power also a shift from left brain, logical thinking towards a more right brained, intuitive approach - Social media
Boundaries such as a race, geography and culture become less important and shared interest matters more - Tribes
No longer able to box people in set categories and think that they will react the way you want them to – throwing traditional marketing on its head - Pick and mix society
People have freedom to pick and choose products, gadgets, lifestyles etc which has led to multi-coloured spectrum of individuality - Ambient awareness
Information overload leads to the development of filter/alerts to help us cope with this - Empathetic economy
Civil society demands more ethical traits as we reach a fork in the road concerning our economy
