Lebo Biko – Managing Director, BBDO Consulting identified 5 Marketing Trends and 5 Opportunities looking towards 2010.

5 Marketing Trends and Ideas

• Consumers new value equation from impulse and indulgence to value and simplicity
• Brands will have to redefine and re-articulate their essence
• Business should be marketing: yet marketing is not always business
• Definition of consumer equity will need to take into consideration the intangibles – more on meeting unmet needs
• Giving is the new taking and sharing the new giving

5 Marketing Opportunities for 2010

• The 2010 FIFA World Cup has immense opportunities for both country and brand – build next 1994 moments
• The soccer spectacular will build legacies for brands that are not just external- great opportunity to motivate staff
• Brands that connect with soccer will build a new emotional connection with their existing and potential market
• Accelerate the brand externally towards measurable results, legally – use the 2010 as springboard

Keys to success for 2010 and beyond

• Be prepared for the most unlikely events
• Think the unthinkable
• Focus on value but never forget values
• Have a story to tell
• Be adventures
• Be proactive
• Be revolutionary, incremental changes is backward changes