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The Annual Habari Media Symposium 2010

Habari Media has hosted a symposium in the picturesque setting of Spier Wine Estate in the Western Cape.

The first day of the kicked off to an interesting start with Adrian Hewlett, Managing Director of Habari Media welcoming the delegates to the symposium with a brief summary of the current online landscape.

Gary Hatfield – Chief Executive Officer of Kalahari.net followed suit with an informative presentation on the online trends of Online Trends and shared learnings from comparative analyses on retailer performance in the online space.

Isla Macleod: Digital Business Development Manager for BBC Worldwide, expanded on the growth of brands within period of 2010. She focused on three key areas to note such as the digital, social and interactive playing fields within media. She highlighted the importance of identifying new opportunities within the digital arena for 2010 from and integrative media approach and strengthening the relationship between the online space and mobilizing user engagement mobile platform.

The afternoon sessions involved intimate 101 breakaway sessions with Jake Bester (Big Wednesday), Richard Mullins (Acceleration), Garth Rhoda (Habari) and Andre Brits (Digivox).

The afternoon also involved an interesting panel discussion . the panel comprised of Bronwen Auret (Digital Head of BDFM), Tim Bishop (CEO of Prezence Digitial), Trevor Johnson (Head of Strategy, and Planning – Facebook (EMEA)), Nic van den Bergh (Head of Digital Media Services of Aegis Media). Topics for discussion such as measuring the ROI on digital campaigns and more granular forms of measuring consumer engagement on site properties within the social media space were posed to the panel.

The day was rounded off by the inclusion of featured guests such as Danny K who introduced the SHOUT campaign to the symposium delegates and appealing the media owners and publishers to get involved in creating awareness of this initiative against crime. The afternoon session was then rounded off by Derick Van Dam (E-TV Weather) who presented the topic of Global Climate Change and Weather Change and the impact thereof globally and locally.

Watch this space for updates on the happenings of day two of the symposium!

Blog post provided by Luyanda Mufango (luyanda@virtuosa.co.za)

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