Browse Author

Andrew M. Towell

Digital Marketing Trends You Must Prepare!

Digital Video Advertising
Digital video advertising is driven by the increase in video consumption on mobile devices.

Global online video ad spend totaled $10.98 in 2014 and is forecast to grow at an average of 29% a year to reach $23/38 in 2017.

Personalized Content
Personalization is an ongoing trend to look for in 2017.

Mobile Advertising
Mobile advertising is growing, fast.

The time used by the global audience to using the mobile internet will increase by 27.7% this year, resulting in a 1.4% increase in overall media consumption.

Advertising Network
The MNI Ad Network is the #1 Network and #3 Ad Focus Network.

It reaches 93.5% of the total digital population, or 241,099,00 unique visitors last month.

2011 Google Algorithm Changes

We all know that Google changes it’s algorithms a lot within a year, but 2011 is by far a year with the most significant changes rolled out by Google. There’s been a trend of more personalized and social driven algorithm changes made by Google in 2011.

See the below chart of Google Algorithm changes made in 2011, courtesy of HigherVisibility