Every time a new report by Hitwise or Nielsen Online is released we continue to see amazing data in terms of Search usage growth and increased interaction with Social Networking tools. These trends should come as no surprise and it could be expected that we will see more astonishing data being released in the few months ahead.

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Although I use to be a  buyer of various magazines and enjoyed kicking back with a good read my habits have changed a lot since I spend so much time online these days. There is however one magazine that I do spend my cash on every month which is the Finesse.

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The bright eyed bushy tailed crowd (who apparently rode bikes up a mountain early in the morning of day 2) and the red eyed party bunch (need I say more) gathered for the last day of the symposium. Admittedly, the weather was much better than the day before and after the previous day’s socializing it was almost difficult to concentrate. Continue reading

The Panel Discussion – Are we winching?

Okay, so after hearing speeches from Tom Bowman and Matthew Bull, the symposium continued with a panel discussion. The panel discussion was scheduled for 90 minutes and was due to cover several topics. But as you can imagine, with all the heated debate and discussion we were not able to cover everything. Continue reading

Most marketers know that December is normally an unpredictable period as the year winds down, and the festive holiday season puts the consumers in a another mind space. This causes consumers to use the internet differently. But how different?

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Day 2 of the Tony Koenderman’s Cracking the Digital Code is upon us and based on feedback from yesterday, it should be a blast!

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“One size does not fit all”, is one of the key learning’s that Russell Hanley spoke about, when addressing the Cracking the digital Code forum during his slot today.

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I always look forward to this survey as often there are some big movers and even bigger surprises when it comes to who has come up Tops.

The overall favourite Brands in the Country are:

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Digital provides us with a medium for extremely measureable objectives, which we use to the benefit of Clients. In social media, digital also gives the market a vast platform to voice their opinions.

But the majority of marketers are still not using the consumer comments and opinions as a measured justification component for digital media plans, online strategies and campaigns.

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So as most people in the marketing field know (or should know) the 4 traditional P’s of the marketing mix are:

1. Product
2. Price
3. Place (distribution)
4. Promotion

Now this model was designed somewhere in the 1940′s and has served the marketing industry fairly well. However with the emergence of the World Wide Web and  the infiltration of the internet into the marketing fraternity I have decided to come up with the 4 M’s of the digital marketing mix.

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