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How far we’ve come

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More property online

Just when you think that one industry sector is way overtraded online, along comes another.
So, two weeks ago saw the launch of IOL’s property offering, www.iolproperty.co.za.
They claim to be the biggest of 50 property sites in SA.
Apparantly they already have 130 000 listed properties. Seeing that they, according to them, already dominate the printed sector for properties, it was only logical to migrate to online.
Whether that theory will pass the test I can’t say, but it does seem that if you have huge resources, that entering an already saturated market poses no problem.
I dunno what this will do for the smaller sites out there. Maybe its time to go niche again and forget about listing 130 000 properties of all mixes and focus on just industrial, or game lodges or bachelor flats, etc. Come to think of it, maybe I’ll find a niche out there….

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the tail is getting longer…

Well as you would have noticed by now our company is currently going through some changes and new additions to the team. For the fear of being upstaged by my colleague Claire in making a début on our blog I have decided to add my voice to the mix. So I am Sandra and had the wonderful privilege of also just recently starting, in Claire’s words, at ‘the most exciting, innovative company ever!’
Last night we had our first official monthly dinner which kicked off the social calendar for the company. Even though some members of the team were adamant that their only desire is just a good old South African steak, the fairer sex in the team decided we needed a more sophisticated abode to kick-off this momentous event. Subsequently we got to enjoy the wonderful cuisine of Saigon in Riviona, and what a treat indeed! The drink of the evening seemed to be the Strawberry Daiquiris and after sharing opinions and views about various topics starting with politics, movies right through to favorite bands we soon realized that we are all very unique in our likes and dislike. Maybe just the thing that makes us gel so well together.
Without wanting to sound psychic – I would like to predict that in the very near future this ‘tail’ will only get longer…. So watch this space!
Sandra Olivier
sandra@longtail.co.za

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The Long Tail

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