Earlier this week Facebook announced some significant changes to the way users can search on their site. Users are now able to search for comments that friends have made in the last 30 days. In addition you can also find out what any users with a public profile are saying about a particular topic or news events.
Although many of us are aware of the enormous growth of the internet and we constantly hear how social media is increasing and people are interacting more and more online. I don’t think we always appreciate the numbers that are associated with this. A recent slideshare presentation brought this concept home for me. For instance did you know that? Continue reading
1989 the year that changed the world – the fall of the Berlin Wall, the Tiananmen Square disaster, Mandela and De Klerk meet and, I suppose, most importantly for us in the digital arena the emergence of the internet – who would have thought that 20 years on we would be accessing internet sites on our mobile phones! Thought this article was very interesting.
It is not news that print media such as newspapers have experienced losses due to the growing power of digital publications. With news that the Irish company Independent News & Media (who owns a number of South African news titles such as The Star and Cape Times) might be declaring bankruptcy by Friday, 24 July ’09, it really takes this concept home.
Okay so you’ve heard what our experts have to say on various topics but what is the take-away? Continue reading
So is there really such a fear of the online world out there amongst the marketing community?
The truth of the matter is that many people still need to be convinced and educated about the power of the internet. Continue reading
Another area that seems to create confusion is Social Media. I think the first problem is that often many people in an organization is doing their own thing, which is exactly what I found when I joined Kulula said Heidi Brauer. People from different departments within the organization have already started playing in the social space, somebody was on twitter, there was a facebook group etc. The key for us was to identify all the platforms Kulula was already on and to bring that all together.
One thing is for sure when you start talking about online marketing you realize that this is a much thornier topic than can really be unpacked in an hour long debate. Although the panel and the audience touched on many of the key factors the one thing that stood out for me from the debate is that the online market contains various platforms, market segment and ultimately online audiences. Continue reading
Jeremy Maggs opens the floor this morning with a weather report minus 3 in Johannesburg, therefore a great achievement for almost 200 people to be here to listen to what the expert have to say about the topic of online marketing.
Here is more details on our new speaker Oresti Patricios from Ornico
A quick Google search revealed the following:
Ornice was established in 1984 by Oresti and Spero Patricios. In 1988 they bought the Drive Video AV studio which included the 1st ad flighted in SA & Newcomers TV library. Continue reading