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Internet Marketers, Mobile Phone Usage is Soaring

I read an interesting article this morning and discovered that the number of mobile phone users in the world soared to over 3.3 billion by the end of 2007. Based on the report by the International Telecommunications Union, these numbers are equivalent to a penetration rate of 49 percent.

What was truly interesting to me was that Africa showed the strongest gains over the past two years and more than two thirds of all mobile subscribers were from developing countries by the end of 2007.

Mobile subscription growth stood at 39 percent annually in Africa between 2005-2007 which is “a positive trend that suggests that developing countries are catching up”, the report said.

The report further highlighted that “Mobile phones are eclipsing traditional fixed lines” and that “in Africa they account for nearly 90 percent of all telephone subscribers”.

Fascinating stuff indeed. For me, that means that 9 out of 10 people who have a phone use mobile technology to communicate. Perhaps people in developing countries use a mobile phone mainly for phoning and keeping in touch, but just think about it, this remains a huge target market for online marketers to look at.

Mobile vs. Fixed Line
When comparing the growth in the mobile sector to fixed telephone penetration, it is not surprising that fixed-line usage is stagnating (based on the report). The report shows that growth is just under 20 percent globally for the last years and has been below one percent between 2005 and 2007″.

In the fast paced world of today, we are required to be available and stay connected, 24 hours a day. More people “connect” using mobile phones, mainly because it is more affordable and it means we can indeed be more “mobile”. The end result will be that the trend is going to continue and that mobile user numbers will continue to grow.

Is Mobile the way of the future?
Well, that seems to be a no-brainer! Past reports on such trends have already shown that, so nothing new there. But, does this mean that mobile is the only medium to look at? My opinion is no, but one can certainly not overlook the fact that as more and more people are making use of mobile phones, this market is wide open.

So, are you looking at mobile solutions and mobile marketing as part of your marketing strategy for your business?

Something to think about!

For more on this and also broadband penetration in high-income and low-income countries, read the full article at iafrica.com.

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Google Earth Gets Layer for News

Google News has been added to Google Earth as a new layer. This is according to Brandon Badger, who wrote on the Google LatLong blog saying “By spatially locating the Google News’ constantly updating index of stories from more than 4,500 news sources, Google Earth now shows an ever-changing world of human activity as chronicled by reporters worldwide.”

To activate the Google News layer, find the “Layers” menu on the left-hand side of Google Earth, expand the “Gallery” mode and select “Google News”.

Now you can browse the World for the latest events as they happen.

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SEM rap

Here’s helping you come to grips with all the online marketing jargon

Embedded Video

Blogged with Flock

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The Microsoft vs Yahoo battle continues

So, after numerous articles talking about how Yahoo will come out against the latest noise that Microsoft has been making in the press, Yahoo released this letter sent to Microsoft today:

Dear Steve:

Our board has reviewed your most recent letter with regard to the unsolicited proposal you made to acquire Yahoo on January 31, 2008.

Our board carefully considered your unsolicited proposal, unanimously concluded that it was not in the best interests of Yahoo and our stockholders, and rejected it publicly on February 11, 2008.

Our board cited Yahoo’s global brand, large worldwide audience, significant recent investments in advertising platforms and future growth prospects, free cash flow and earnings potential, as well as its substantial unconsolidated investments, as factors in its decision.

At the same time, we have continued to make clear that we are not opposed to a transaction with Microsoft, if it is in the best interests of our stockholders. Our position is simply that any transaction must be at a value that fully reflects the value of Yahoo, including any strategic benefits to Microsoft, and on terms that provide certainty to our stockholders.

Since disclosing our board’s position with respect to your proposal, we have presented our three-year financial and strategic plan to our stockholders, which supports our board’s determination that your unsolicited proposal substantially undervalues Yahoo. Those meetings with our stockholders have also provided us an opportunity to hear their views.

We have continued to launch new products and to take actions which leverage our scale, technology, people, and platforms, as we execute on the strategy we publicly articulated. Today, in fact, we are announcing AMP from Yahoo, a new advertising management platform designed to dramatically simplify the process of buying and selling ads online.

Finally, our board has been actively and expeditiously exploring our strategic alternatives to maximize stockholder value, a process which is ongoing. All of these actions have been driven by our overarching commitment to maximize stockholder value.

Our board’s view of your proposal has not changed. We continue to believe that your proposal is not in the best interests of Yahoo and our stockholders. Contrary to statements in your letter, stockholders representing a significant portion of our outstanding shares have indicated to us that your proposal substantially undervalues Yahoo. Furthermore, as a result of the decrease in your own stock price, the value of your proposal today is significantly lower than it was when you made your initial proposal.

In contrast to your assertions about the effect of general economic conditions on our business, Yahoo’s business forecasts are consistent with what we outlined in our last earnings call.

As you know, we recently reaffirmed our Q1 and full-year guidance, which is a testament to our ability to perform in line with our expectations despite the current economic environment.

In addition, our three-year financial and strategic plan, which we have made public, demonstrates significant potential upside not previously communicated to the financial markets. This plan has received positive feedback from our stockholders, further strengthening the view that Yahoo is worth well more as a standalone company than the value offered in your proposal, and would be even more valuable to Microsoft.

Your own statements have made clear the strategic importance of Yahoo’s substantial assets and capabilities to Microsoft.

We regret to say that your letter mischaracterizes the nature of our discussions with you. We have had constructive conversations together regarding a variety of topics, including integration and regulatory issues.

Your comment that we have refused to enter into negotiations to conclude an agreement are particularly curious, given we have already rejected your initial proposal, nominally $31 per share at the time, for substantially undervaluing Yahoo, and your suggestions in your letter and the media that you are considering lowering the value of your proposal. Moreover, Steve, you personally attended two of these meetings and could have advanced discussions in any way you saw fit.

As to antitrust, we have discussed with you our concerns. Any transaction between us would result in a thorough regulatory review in multiple jurisdictions. As a follow-up to a recent meeting among our respective legal advisers, we had on this topic, and at your request, we provided to you on March 28 a list of additional information we would need to further our understanding of the regulatory issues associated with any transaction. To date, you have still not provided any of the requested information.

We consider your threat to commence an unsolicited offer and proxy contest to displace our independent board members to be counterproductive and inconsistent with your stated objective of a friendly transaction. We are confident that our stockholders understand that our independent board is best positioned to objectively and knowledgeably evaluate our company’s alternatives and to maximize value.

In conclusion, please allow us to restate our position, so there can be no confusion. We are open to all alternatives that maximize stockholder value. To be clear, this includes a transaction with Microsoft, if it represents a price that fully recognizes the value of Yahoo on a standalone basis and to Microsoft, is superior to our other alternatives, and provides certainty of value and certainty of closing.

Lastly, we are steadfast in our commitment to choosing a path that maximizes stockholder value, and we will not allow you or anyone else to acquire the company for anything less than its full value.

Very truly yours,

Roy Bostock, chairman of the board

Jerry Yang, chief executive officer

see full article on News.com

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Yahoo Reveals Details of Its New Ad Sales System

SUNNYVALE, Calif. — Yahoo is beginning to pull the wraps off an online advertising system that the company said would help it and its partners drive sales of graphical and other premium ads.

Yahoo executives Hilary Schneider and Michael Walrath.

Yahoo said the system, called AMP and still months away from being ready, would greatly simplify the task of selling online ads, allowing Yahoo’s publishing partners, for instance, to place ads on their own sites as well as on Yahoo and on the sites of other publishers in the company’s growing network. Advertisers will be able to focus those ads by demographic profile, geography and online behavior, the company said.

Read the full story on NYTimes.com

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Search Engine Strategies London 2008: Day 1: Keynote Session

One specific session I attended was the “Conference Welcome and Opening Keynote”. The speaker was Fredrick Marckini who is the Chief Global Search Officer at Isobar and he spoke about “eternal life”.

It was an excellent presentation and I failed to document all that he had said, it was just so much good information said in too short a time. Frederick quickly explained why he spoke on “eternal life”. In essence, everything we do nowadays is digital and captured online through various media. Whatever we do digitally is eternal and will remain eternally on the Web.

He shared some global stats to explain how much information there is on the Web and how often it is used:

  • 200 million videos streamed on the Web today
  • 41 million users in European countries
  • google news search tab: 10.3 million searches a month
  • yahoo news tab: 33.7 million searches a month

A study he mentioned showed some interesting results:
- in the US, revenue spend is evenly split – 50% is spent on SEO and 50% on PPC
- in Europe 75% revenue is spent on PPC and only 25% on SEO

He raised the following questions : “How does these stats affect our marketing?” and “when you think about the volumes of traffic on Social Media sites, how will we target these?”

Search trends for 2008

  1. Search marketing must include SEO
  2. Discover how your audience interact or want to interact with you
  3. Good SEO leaves behind clues – there is still good money to be made with good SEO fundamentals
  4. Connect your offline advertsiing to your competitive search trends – Is your competitor using your offline ads to steal your customers online?
  5. Take your PPC campaigns global where your competitors aren’t
  6. Take advantage of Universal search: optimize for all types of search
  7. It is time to learn how to optimize your press releases for search
  8. The more content you have online the more likely you are to be found
  9. Social search and social communication will define search more and more
  10. The future of marketing is the:
    • - decoupling of content from time
      - decoupling of content from place
      - decoupling of content from platform
  11. SEM is going mobile, sooner than you expect
  12. 80% of all content will be digital by 2010

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Top 10 Search Terms


Ever wondered what other online users are searching for on the net – well these are the top 10 search keywords for January 2008. Top 10 Search Terms

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Is your site in danger of being de-indexed? Validate your Robots.Txt file

In a WebProNews Newsletter article, David A. Utter wrote that we need to validate our robots.txt files. If we don’t, the Googlebot crawler may find a forgotten line in robots.txt that may cause it to de-index a site from the search engine.

This is according to the writer of the Sebastians-Pamphlets blog who said that Google confirmed recognizing experimental syntax like Noindex in the robots.txt file. That means that forgotten –and, until recently, ignored– statements in your robots.txt might change the crawler’s behavior all of a sudden, without notice.

Sebastian is unsure of which experimental crawler directives Google has implemented, but continues to give an example. A line like “Noindex: /” in your robots.txt will now de-index your complete Web site.

“Noindex:” is not defined in the Robots Exclusion Protocol from 1994, and not mentioned in Google’s official documents.

Sebastian recommended Google’s robots.txt analyzer, part of Google’s Webmaster Tools, and only using the Disallow, Allow, and Sitemaps crawler directives in the Googlebot section of robots.txt.

Note: for all those who don’t know what a Robots.txt file is and what it does.
Google defines a robots.txt file as a file that provides restrictions to search engine robots (known as “bots”) that crawl the web. These bots are automated, and before they access pages of a site, they check to see if a robots.txt file exists that prevents them from accessing certain pages.

You need a robots.txt file only if your site includes content that you don’t want search engines to index. If you want search engines to index everything in your site, you don’t need a robots.txt file (not even an empty one).

Personally, I like the idea of having a robots.txt file even if i want all the pages of the site indexed, simply because I don’t want my site stats to show 404 errors for a missing robots.txt file. But, that is just me…

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South African sport website traffic soars

Being a sports fan myself, I find these statistice very interesting. According to Nielsen Online, South Africans were flocking to sport websites during the recent 20/20 Cricket and Rugby World Cups.

The figures provided showed that on average 213 668 South Africans a week visited a South African sports site in the six weeks before the Rugby World Cup – this increased by 39% to 297 824 across the seven weeks during the tournament.

The busiest week was the one in which South Africa won the Rugby World Cup – where the number of visitors peaked at 340 462.

It is also reported that other South African sport sites experienced huge visitor increases as people flocked online for news and information relating to the 20/20 and Rugby World Cups.

Here are some interesting statistics:
# On average, sports websites received 75 801 Unique Browsers (UBs) each day during the seven-week Rugby World Cup. On average, online audiences tended to be highest on “non-significant” days – ie non-match days and days neither side of match-days.

# The 20/20 Cricket World Cup tended to produce higher daily audiences online than the Rugby World Cup.

# The busiest individual day for sports sites was the day after South Africa’s semi-final victory against Argentina, where the daily audience peaked at 118 580 UBs.

An interesting statistic is that the 20/20 tournament had a much bigger impact on sports sites than the rugby. Internet analyst Alex Burmaster suggests that cricket as a sport with endless statistics may be more suited to the online format than rugby.

Overall, sports sites had a 28% higher audience the days around South Africa matches in the 20/20 than they did in the days around the Boks rugby games.

I find that very interesting indeed. I’d personally like to know how many cricket fans there are in South africa compared to rugby fans and how much of an overlap there is to fans of both sports. (Of course these statistics do not count for the total number of sports fans, rather, only those sports fans with access to the Internet.)

Top 10 South African sport sites:

  • News24 Sport – 90 113 Unique Browsers (UBs) per week
  • supersport.co.za – 76 685 Unique Browsers (UBs) per week
  • superrugby.co.za – 61 095 Unique Browsers (UBs) per week
  • Sport24 – 56 110 Unique Browsers (UBs) per week
  • iolsport.co.za – 47 614 Unique Browsers (UBs) per week
  • supercricket.co.za – 37 011 Unique Browsers (UBs) per week
  • Kick Off South Africa – 24 786 Unique Browsers (UBs) per week
  • supersoccer.co.za – 19 912 Unique Browsers (UBs) per week
  • PSL – 18 333 Unique Browsers (UBs) per week
  • sport.iafrica.com – 17 604 Unique Browsers (UBs) per week

Article Source: News24

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