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Search and Social Networking on the UP!

Every time a new report by Hitwise or Nielsen Online is released we continue to see amazing data in terms of Search usage growth and increased interaction with Social Networking tools. These trends should come as no surprise and it could be expected that we will see more astonishing data being released in the few months ahead.

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Reputation Management Lessons from Dominos

Last week 2 Dominos employees caused a YouTube- based scandal in which they uploaded a video of themselves doing disgusting things to the ingredients before putting them in people’s food. The video quickly spread all over the internet and received more than a million views in its first 24 hours online. A reputation nightmare to say the least!

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Habari Symposium Day Two

The bright eyed bushy tailed crowd (who apparently rode bikes up a mountain early in the morning of day 2) and the red eyed party bunch (need I say more) gathered for the last day of the symposium. Admittedly, the weather was much better than the day before and after the previous day’s socializing it was almost difficult to concentrate. Continue reading

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Facebook Trends

Would it surprise you to know that Barack Obama has the #1 page on Facebook? That the fastest growing page is the Washington Post and the most popular application is Causes? I found a blog that ‘covers all news regarding Facebook’ and provides some interesting statistics. If you want to know what is new on Facebook, including promotions and in fact anything else relating to Facebook this is the place to go.

Top Pages:

1. Barack Obama
2. Coca-Cola
3. Nutella
4. Pizza
5. Cristiano Ronaldo

If you look at this list, what does it actually say about us Facebook users?

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Using Twitter For Local Marketing

Here is one sure way of marketing your small business through Twitter. The author of a blog named Understanding Marketing says that “successful marketing is all about customer engagement“, and I wholeheartedly agree.

It brings people into your story, it motivates them to buy, and of course, it’s what brings them back again. If there’s one word that you must always think of first when you’re developing a marketing program, it’s “engagement.”

I like his thinking. You have to read the full blog on this so visit Using Twitter For Local Marketing

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Twitter making news more and more

Today, my inbox has been inundated with articles all related to Twitter. About 70% of the newsletters and RSS Feeds I’m subscribed to is covering this topic. Twitter has gained much ground as a social networking tool and with Twitter profiles now included in search results, it is a major tool for marketing yourself or your company online.

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