You’re dead if you don’t and damned if you do!

Filed Under (Blogging, Industry news, Pay Per Click, Search Engine Optimization, Search Marketing, Social Media, Strategy, social networking) by Sandra Olivier on July 9, 2009

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The topic says it all… the upcoming Journal of Marketing’s Breakfast Debate moderated by Jeremy Maggs is sure to be an interesting event. The panel that will participate consists of a variety of well known and exciting individuals in the online marketing arena: Read the rest of this entry »

Heads up, we’re in Search of a Search Engine Marketing Manager

Filed Under (Blogging, Pay Per Click, Reputation Management, Search Engine Optimization, Search Marketing, Social Media, Social Media Optimization, Strategy, WebPR) by Melt du Plooy on July 7, 2009

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Virtuosa is currently looking for an Online Marketing Manager to join our amazing team to help drive business and revenue strategy for our clients.

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Don’t we all wish we had this job?

Filed Under (Blogging, Digital Media, Google news, Industry news, Social Media, social networking) by Sandra Olivier on July 3, 2009

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If you can remember a couple of months ago the media was flooded with reports about The Best  Job in the World. The job to be caretaker on palm-fringed Hamilton Island on the Great Barrier Reef in Queensland, Australia for six months with a hefty salary, a villa and a very modest work schedule made headlines on the news, radio and all over the internet. After months of interviewing Ben Southall, an 34-year-old British man,  landed the job by fighting off competition from 34,000 other applicants.

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A call to Action

Filed Under (Blogging, Search Marketing, Strategy, WebPR) by Sandra Olivier on February 24, 2009

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If you want to find out more information on how your business can successfully generate your own referrals through the use of online tools, be sure to pick up a copy of the February edition of the Entrepreneur Magazine. Managing Director Ingrid Rubin and Search Marketing Manager Melt du Plooy feature on page 46 and share some of their experience.

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Barack Obama wins US election! All possible by using Internet

Filed Under (Blogging, Social Media, Strategy) by Melt du Plooy on November 5, 2008

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Final votes are in and we know now that Barack Obama is the newly elected president of the United States of America. How did he win?

Good campaigning, lots of money and loads of support made it all possible, or did it?

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SA Blog awards 2008

Filed Under (Blogging) by eMarketing Trends on April 3, 2008

By now, the news of the SA Blog Awards last night is almost old news. Just in case you were too busy monitoring the Zim elections and missed it, here are the results:

South African Weblog of the Year
The Best of the Best from South Africa
Winner: www.thoughtleader.co.za [an M&G Online product]

Most Humorous South African Blog
Witty, comical and written to induce uncontrollable laughter
Winner: http://blog.ecr.co.za/breakfast

Best Overseas South African Blog
Best blog written by a South African in any foreign country
Winner: http://cooksister.typepad.com

Best SA Blog about Politics
The best SA blog featuring mainly a political theme
Winner: www.thoughtleader.co.za [an M&G Online product]

Best New Blog
Best blog which was started during the year of 2007
Winner: http://blog.ecr.co.za/newswatch

Best SA Blog about Technology / Computers / Web Development
Best South African technology focused weblog
Winner: http://imod.co.za

Best SA Blog about Design
Best overall design and layout of a weblog page
Winner:www.skinnylaminx.com

Best SA Business Blog
Best blog about business
Winner: www.matthewbuckland.com [GM of the M&G Online]
Runner up: Bizcommunity.com Breaking News blog

Best Website Promoting Blogging
Best South African blog content promotion service or blogging platform
Winner: www.amatomu.com [an M&G Online product]

Best Green Blog
Weblog covering mainly environmental, organic or enviro-friendly related content
Winner: http://urbansprout.co.za

Best Undiscovered Blog
Due to these blogs being ‘undiscovered’ with limited readership, last year’s winners will make a selection from the unknown blogs nominated for this category. The selected top ten with then go through to the final voting stage as per normal.
Winner: http://livinglifebreathlessly.blogspot.com

Best SA Entertainment Blog
Weblogs about movies, television, celebrities, theatre and topical issues with entertainment value
Winner: http://blog.ecr.co.za/breakfast

Best Post on a South African Blog
The one post which stood out in 2007
Winner: http://mushypeasontoast.blogspot.com/2007/10/how-not-to-buy-condoms.html

Best Original Writing on a South African Blog
Composition, attention to detail, advanced levels of subject investigation
Winner: http://mushypeasontoast.blogspot.com

Best SA Photographic Blog
The best SA blog featuring original photographic content
Winner: http://jenty-mylifeinpics.blogspot.com

Best SA Blog about Food and Wine
The best blog written primarily about food or drink
Winner: http://cooksister.com

Best SA Music Blog
Best weblog about news of a musical nature
Winner: http://peakperformances.co.za

Best SA Podcast
Best independently produced video or audio podcast in SA
Winner: http://blog.ecr.co.za/justplain

Best Group Blog
Best blog with more than one contributor
Winner: http://blog.ecr.co.za/breakfast

Best Sports Blog
A weblog written exclusively about any recognised sport
Winner: http://keo.co.za

Best Travel Blog
The best South African blog featuring travel related content.
Winner: http://capetowndailyphoto.com

Best South African Personal Blog
Covers diary type blogs of a personal lifestory nature
Winner: http://tertia.org

Getting-Started

Filed Under (Blogging) by eMarketing Trends on January 30, 2008

I have been thinking about how to start my first blog posting so for inspiration I looked at a few websites for advice. In doing so I came across an article that should help to explain the thoughts that have been going through my head before I made my first posting.

The article highlights five questions that I am sure everyone who has wanted to start blogging has thought about:

  1. What will the blog be about?
  2. Who will blog?
  3. How much time will blogging take?
  4. What will blogging cost?
  5. Will blogging really help?


(Five Getting-Started Blog Questions by P.J. Fusco)

Having read the article the truth is that blogging should be seen as a integral part of a company’s digital marketing strategy – so there it is my first blog posting…

Number of South African blogs rising

Filed Under (Blogging) by eMarketing Trends on September 18, 2007

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The South African blogosphere is stirring and reports indicate that over 600 000 South African Internet users have visited blogs by their fellow South Africans in just one month.

Arthur Goldstuck provided relevant South African statistics on the number of bloggers in South Africa for the month of August 2007 in a recent post on the Mail & Guardian Online’s Thought Leader.

He says he believes that by August next year, “blogs will not only be a mainstream component of most online media in South Africa, but they will also be a dominant component”.

“In terms of social media and networking spaces, the shift in numbers has increased greatly. Facebook, which has had a three-fold increase in the past three months, is the symptom of the tipping point”


Goldstuck also said the number of South African bloggers in relation to the number of web users in the country is still low, but it is, in fact, an astonishing achievement.

Statistics showed that there were 25 037 blogs in South Africa at the end of August but only 11% were active.

According to Vincent Maher, the M&G Online’s strategist, the number of unique blog visitors during August, 621 204, would place blogs overall among South Africa’s five most popular websites.

This number, said Maher, lends credibility to the way the internet and its use is moving forward: it promotes collaboration between and sharing among users.

Goldstuck believes that “By the end of the year we should see the number of [South African] internet users increase to 3,85-million, and broadband subscriptions will increase by 828 000. This will bring greater media attention until such time blogging will find its natural niche,” he said.

Source: Mail & Guardian