Aug
17
Category: Advertising, Reputation Management, Search Engine Optimization, Social Media, WebPR
I always look forward to this survey as often there are some big movers and even bigger surprises when it comes to who has come up Tops.
The overall favourite Brands in the Country are:
Aug
17
Category: Advertising, Reputation Management, Social Media, WebPR
Digital provides us with a medium for extremely measureable objectives, which we use to the benefit of Clients. In social media, digital also gives the market a vast platform to voice their opinions.
But the majority of marketers are still not using the consumer comments and opinions as a measured justification component for digital media plans, online strategies and campaigns.
Jun
16
Category: Advertising, Reputation Management
I have to mention the location first because it is almost criminal to have to work when you are in such a beautiful setting; but work we did although it has been really enjoyable so “work” is actually the incorrect term….. it has been a collaboration of like-minded, passionate, beautiful, talented individuals from 12 different countries talking “Digital” and where this community can take this “place, new media, industry”…
The two-day conference covered specific market updates, presentations and discussions around creative work done as well as new tools and trends out there.
The newset members to the community are Arachnid, a really smart digital agency based in KL, Malaysia.
I launched saidWot which is our reputation management tool, perfect to measure effectiveness of campaigns, provide good research data and provide a strong platform for the basis of a strategy.
Apr
3
Category: Blogging
By now, the news of the SA Blog Awards last night is almost old news. Just in case you were too busy monitoring the Zim elections and missed it, here are the results:
South African Weblog of the Year
The Best of the Best from South Africa
Winner: www.thoughtleader.co.za [an M&G Online product]Most Humorous South African Blog
Witty, comical and written to induce uncontrollable laughter
Winner: http://blog.ecr.co.za/breakfastBest Overseas South African Blog
Best blog written by a South African in any foreign country
Winner: http://cooksister.typepad.comBest SA Blog about Politics
The best SA blog featuring mainly a political theme
Winner: www.thoughtleader.co.za [an M&G Online product]Best New Blog
Best blog which was started during the year of 2007
Winner: http://blog.ecr.co.za/newswatchBest SA Blog about Technology / Computers / Web Development
Best South African technology focused weblog
Winner: http://imod.co.zaBest SA Blog about Design
Best overall design and layout of a weblog page
Winner:www.skinnylaminx.comBest SA Business Blog
Best blog about business
Winner: www.matthewbuckland.com [GM of the M&G Online]
Runner up: Bizcommunity.com Breaking News blogBest Website Promoting Blogging
Best South African blog content promotion service or blogging platform
Winner: www.amatomu.com [an M&G Online product]Best Green Blog
Weblog covering mainly environmental, organic or enviro-friendly related content
Winner: http://urbansprout.co.zaBest Undiscovered Blog
Due to these blogs being ‘undiscovered’ with limited readership, last year’s winners will make a selection from the unknown blogs nominated for this category. The selected top ten with then go through to the final voting stage as per normal.
Winner: http://livinglifebreathlessly.blogspot.comBest SA Entertainment Blog
Weblogs about movies, television, celebrities, theatre and topical issues with entertainment value
Winner: http://blog.ecr.co.za/breakfastBest Post on a South African Blog
The one post which stood out in 2007
Winner: http://mushypeasontoast.blogspot.com/2007/10/how-not-to-buy-condoms.htmlBest Original Writing on a South African Blog
Composition, attention to detail, advanced levels of subject investigation
Winner: http://mushypeasontoast.blogspot.comBest SA Photographic Blog
The best SA blog featuring original photographic content
Winner: http://jenty-mylifeinpics.blogspot.comBest SA Blog about Food and Wine
The best blog written primarily about food or drink
Winner: http://cooksister.comBest SA Music Blog
Best weblog about news of a musical nature
Winner: http://peakperformances.co.zaBest SA Podcast
Best independently produced video or audio podcast in SA
Winner: http://blog.ecr.co.za/justplainBest Group Blog
Best blog with more than one contributor
Winner: http://blog.ecr.co.za/breakfastBest Sports Blog
A weblog written exclusively about any recognised sport
Winner: http://keo.co.zaBest Travel Blog
The best South African blog featuring travel related content.
Winner: http://capetowndailyphoto.comBest South African Personal Blog
Covers diary type blogs of a personal lifestory nature
Winner: http://tertia.org
Jan
30
Category: Blogging
I have been thinking about how to start my first blog posting so for inspiration I looked at a few websites for advice. In doing so I came across an article that should help to explain the thoughts that have been going through my head before I made my first posting.
The article highlights five questions that I am sure everyone who has wanted to start blogging has thought about:
(Five Getting-Started Blog Questions by P.J. Fusco)
Having read the article the truth is that blogging should be seen as a integral part of a company’s digital marketing strategy – so there it is my first blog posting…
Sep
18
Category: Blogging
The South African blogosphere is stirring and reports indicate that over 600 000 South African Internet users have visited blogs by their fellow South Africans in just one month.
Arthur Goldstuck provided relevant South African statistics on the number of bloggers in South Africa for the month of August 2007 in a recent post on the Mail & Guardian Online’s Thought Leader.
He says he believes that by August next year, “blogs will not only be a mainstream component of most online media in South Africa, but they will also be a dominant component”.
“In terms of social media and networking spaces, the shift in numbers has increased greatly. Facebook, which has had a three-fold increase in the past three months, is the symptom of the tipping point”
Goldstuck also said the number of South African bloggers in relation to the number of web users in the country is still low, but it is, in fact, an astonishing achievement.
Statistics showed that there were 25 037 blogs in South Africa at the end of August but only 11% were active.
According to Vincent Maher, the M&G Online’s strategist, the number of unique blog visitors during August, 621 204, would place blogs overall among South Africa’s five most popular websites.
This number, said Maher, lends credibility to the way the internet and its use is moving forward: it promotes collaboration between and sharing among users.
Goldstuck believes that “By the end of the year we should see the number of [South African] internet users increase to 3,85-million, and broadband subscriptions will increase by 828 000. This will bring greater media attention until such time blogging will find its natural niche,” he said.
Source: Mail & Guardian
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