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The Power of Radio – Why the Medium Still Count?

 

So where are you spending your hard fought for advertising budget and are you absolutely sure your medium of choice is working? A vexing question for any brand or marketing manager and one for which they are owed an honest and informed answer. If radio is on your 2010 media plan, you need to attend the first Journal panel breakfast of the year at which the power of radio advertising will be unpacked, dissected and interrogated by an expert panel under the cracking whip of moderator Jeremy Maggs.

At the end of 45 minutes of (commercial free) talk, you’ll have a better understanding of the country’s changing radio landscape; how to plan and execute a radio media plan, and most critically, how to quantify the results of your campaign. The panel will also apply its collective mind to the future of the medium both from a programming and sales perspective.

The Panel:

Virtuosa will be at the event doing live Tweeting and blogging so get all the details here if you can’t be there on the day.

 

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The Design Indaba 2010

So my first Design Indaba has sadly come to an end, I know now that this will definitely not be my last. I wasn’t sure what to expect when I finally made it down to Cape Town for the conference but after hearing great reviews of previous years I was eager to attend.

For me the diversity of speakers were really good, encompassing most creative sectors – advertising, graphic design, film, fashion design, industrial design, architecture, performing arts etc. Being a Digital designer I hope in years to come we will get to hear from some international thought leaders in the online environment, but certainly this exposure to different creative thinkers opened my eyes to other design ideas and approaches. It was good to hear from designers that have faced similar problems to what we have but have found different solutions.

Some of the highlights:

  1. Michael Beirut with his inspiring and insightful talk about past experiences and lessons he learnt.
  2. The inspirational team of designers at Troika with some fascinating case studies of design challenges they have faced and overcome. I really enjoyed their unique approach to design and how they constantly look for alternative ways of doing things. Like their world clock situated at Heathrow Airport Terminal 5 -”All the time in the World” uses a very different approach to the conventional world clock that normally displays only well known capital cities, this clock allows people to view times at more interesting destinations like “The world’s longest river”, “The world’s highest mountain” etc. Or their very innovative digital cloud sculpture that they conceptualised built and implemented.
  3. Stefan G Bucher – Graphic designer, writer and illustrator. 
    A rather eccentric and slightly wacky designer that came across as hugely passionate for his work. For 100 days Stefan filmed himself drawing a new monster every night based on random ink blots, and quickly created a large online following that eagerly await his next Daily Monster.
  4. Alejandro Aravena
    One of the most thought provoking speakers at the Indaba spoke about his “do-tank” (as opposed to “think-tank”) and their involvement in a groundbreaking social housing project in Chile called Elemental that has revolutionized the approach to low income housing.
  5. Li Edelkoort, a world famous trend researcher spoke about up and coming global trends and finished with an interesting take on the “Bordello” of the future.
  6. Bruce Nussbaum – Gave great insight into how he believes design is changing the world economy. He also spoke of “the biggest technical change to the internet since it was created four decades ago” referring to the decision by ICANN (Internet Corporation for Assigned Names and Numbers) to allow domain names to be written in non-Latin languages which will allow people to type internet addresses in their local languages.
A little more on the fun side was the great team of Thierry Cassuto and Zapiro who spoke to the audience about ZA News a controversial series that is gathering a huge following online. This talk also featured a special live guest appearance by Madiba and Bishop Tutu (ZA News puppets) whose hilarious interaction with the audience left everyone in stitches.

So all in all a very worthwhile experience. Well done Design Indaba, I look forward to next year…

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1

Tracking Your Web Site Traffic: The Importance of Strategy and Execution

Website traffic analysis tools have been around for a long time, used by webmasters, site owners and marketing individuals to try and make sense of what visitors do on any given website. Online trends demanded a change from analytics tools which traditionally only gave you the numbers of visitors that ended up on your site, where they came from, how many views a page received, and so on. The latest analytical technology not only gives you those visitor totals but also goes into further detail enabling you to analyze, and hopefully understand, how visitors engage online and how users interact with your site, offering ways for you to benchmark your site against others.

The challenge however still remains in understanding the data and identifying trends. This is never easy and requires a learning curve for most, therefore, the best strategy is that you plan ahead and think about what it is that you want to achieve and how you want to achieve it, before you slap a bit of analytics code onto your site. Once you have a full grasp of these goals you can easily execute a strategy into both your site and any Analytics tool that will allow you to track and monitor how your site visitors respond.

Your target market

Before you start implementing analytics to your site, it is important to know your target market. These are the people you want to reach; those you either want to talk to or sell your products to. Not only do you need to know who your target market is, where they are and how to reach them, but you also need to define means to engage with them and provide timely information to them.

  1. The first step is to attract them to your site, so, plan your marketing efforts to reach these potential customers in every possible way you can. There are many ways of doing online marketing but your money will be well spent if you start with a proper strategy built upon the knowledge you’ve gained from researching your target market.
  2. The second step once you’ve attracted visitors to your website is to keep them coming back for more, or at least, make them stay a while. This requires that your site talks to them in the right way. Use content that is fresh and engages the visitor. Offer your visitors ways of sharing and interacting with and through your site.
  3. The third (and crucial) step is how you set up and use Analytics to ultimately verify whether your efforts have reached your target market and whether they are enjoying the content that you are showing them on your site.

Where is your site traffic coming from?

Visits to your site will be a direct result of your marketing efforts and how well you “advertise” yourself online. By analyzing your site’s web traffic via analytics, you will know, and learn, exactly how successful your marketing efforts have been. You can track traffic by source (organic search, paid search, referral links or direct visits) and dissect individual pages to see how people discover, engage and enjoy your site, or not. Depending on your analysis, you will know when to cut the fat from your marketing plan and focus on the most strategic and productive campaigns or add to them when you see you are spread too thinly.

What is happening on your site compared to what you expected to happen?

If you are not seeing what you expected in terms of increased traffic to your site through a specific marketing channel, then you need to adjust and make changes where necessary for that channel. If you see a good number of new visitors to the site but fail to retain them then you will need to look at making changes in terms of design, navigation, structure or content.

Only by looking at the analytical data can you see where the potential pitfalls are. You should know how people navigate your site, where they spend their time, what they do and how long they stay around. You should know whether you are talking to the right kind of people and giving them what they are looking for.

One important thing to remember is that you should be making changes on a “trial-and-error” basis. If something you tried does not work, scrap it completely and try something else. Eventually you will find something your visitors will enjoy.

You might also discover that visitors may respond in different ways and that it may not necessarily be the way you thought it would happen, therefore be prepared to revisit your original goals and change your strategy so that you can make the necessary changes to your site and how you track it in Analytics.

What trends do you see?

The Web is constantly changing, what worked last year may not work this year. By tracking your site traffic, you will be able to see trends as they unfold: trends in who is coming to your site, how they are interacting with it, what they want and how they buy for example. You will be able to respond proactively to changing patterns, rather than reactively scrambling to fix a situation after it has become a major problem.

Be sure to always look at historical analytics data over longer periods of time and not just the recent data. In some cases trends are easier to spot when you look at a longer timeline but this may depend on the marketing channel and the timelines associated with it.

Are people interacting with your site?

This ties in closely with the overall strategy and purpose of your site as well as Usability and Accessibility issues. Are visitors visiting because of the great content or is it because they want to find out more about that specific product? Whatever the reason, they should easily be able to find the content or the product they are looking for and do something with it (…complete the site goals).

You should allow your visitors to make informed decisions right there and then by giving them the tools to engage through that content or product. If you provide content, allow the visitors to print it, PDF it, email it, store it, share it or bookmark it. If you sell products, make sure the visitor can see a demo, test the product, buy it, share it or comment on it.

It is essential to provide your visitor with the correct tools and for you to track those tools to see what visitors are doing once arriving on any page. Set up some goals or track events via your analytics tool to see what your site visitors like doing while they are on your site. This way you can see whether the tools that you’ve provided are of interest and whether they are able to easily use it. This also creates a platform for you to communicate with your visitors and learn from them.

All of the above may help you to identify any problems your site visitors may be encountering while spending time on site. And that information can help you significantly improve their user experience and your sales.

In conclusion

If you are serious about using your web site as a tool for business, it is absolutely essential that you define your goals first, implement the correct strategy to both your site and Analytics in order to track your site traffic and make informed decisions. The bottom line is this: you can make wise decisions for your business by tracking the right metrics, but if you start out wrong, you will end in failure. Make absolutely sure that you target the right market, that your goals are clear, that your strategy is sound and that you have executed it into all the right places. This should make it easier for you to then track in analytics, but if you incorrectly implemented or you are tracking the wrong metrics, you will make the wrong decisions.

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3

Mobile Design and SEO Best Practices: Essential Tips

The growth in the Mobile Industry over the last decade has made it paramount for all businesses to have Mobile Sites in order to reach this growing new target market.

Current local (South Africa) trends show that:

  • There are ten million mobile Internet users in SA (Five million PC Internet users in SA)
  • One in six Google searches in SA originates off a mobile device.
  • In South Africa about 40 percent of mobile phone users have WAP-enabled phones.
  • The top Mobile Applications currently in South Africa are: Mxit – with 15 million+ users – and Facebook.
  • Mobile search and eCommerce will be a large area of growth in 2010.

In short, this indicates an importance for businesses to target mobile searchers and users of mobile applications.

Some of the best Mobile Site examples I can give include BBC, the Goal mobi site, and College Humour (N/B: “these examples obviously look better on your mobile phone – feel free to suggest your favourite mobile sites below“).

However, when creating a Mobile Site it is also imperative to build and optimise the Mobile Sites so it is user-friendly and accessible on the Mobile Web.

Mobile Design and SEO Best Practices
When designing a Mobile Site one aspect to consider is that one must understand that mobile searchers/users are different from PC searchers/users. In order to cater for Mobile users designers must:

  • Provide an elegant experience by considering whether individuals possess a smart phone (for example an iPhone with fully featured web browsing) or a standard mobile phone (with stripped site features).
  • Consider that phones are not used like PC’s – users are usually on the go therefore the site should be more goal oriented – Relevancy and Simplicity is key.
  • Mobile designs are to conform to the new W3C standards in order to create mobile-friendly style sheets (CSS).
  • Mobile Sites must be small, lightweight and fast-loading site – (< 20kb / page).
  • Consider User Agent Detection –  this is another form of transcoding which takes into consideration the type of mobile phone an individual uses to search and provides more uniform browsing experience for various device types.

Once the Mobile Site has been built, Mobile SEO steps can now come into play. These include:

1.    Validating the page with the .Mobi Validator or the W3C Validator
2.    Following ‘traditional’ on-site  SEO Best Practices such as:

  • Major keywords in the title tagging
  • H1′s and body text
  • Rich keyword Meta Titles and Descriptions
  • Keyword-rich anchor text for internal links

3.    Mobile Search results tend to reflect ‘Local Search results’ – your site must be optimized for local type searches. Also submit your business info to local directories making sure your site is verified and included in sites like Google’s Local Business Center.
4.    Get the Mobile Site spidered and indexed – submit to major search engines:

In short, the above Mobile Design and SEO factors are to be strongly considered when building a Mobile Site. These aspects help provide a solid Mobile Site foundation for your Mobile Campaign or Strategy. For further Mobile Campaign or Strategy enquiries, visit our Virtuosa website.

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Watch out Facebook and Twitter, Google Buzz has arrived

Its official there is a new big dog in the social media space. Just a week after Google launched Buzz, the social media service is already rattling the cage of top dogs Facebook and Twitter. It seems as if Google has finally made a successful foray into the social media world. Despite initial privacy flaws Google Buzz has proven to be an absolute success.

Google Buzz has surprised many experts who thought Google would never make it in the social media world. In the past Google suffered embarrassing setbacks with their attempts at creating a rival to Facebook and Twitter. Google Friend Connect and Orkut never really left the ground but Google Buzz shot into outer space.

The growth of the newest challenger to the social media crown has been phenomenal. According to statistics released by Google, just after the launch on the 9th of February 2010, there have been over 9 million posts and comments in about 56 hours, amounting to around 160,000 posts and comments per hour.

Google Buzz

Google Buzz also generated big shock waves in mobile phone market. Google revealed that over 200 mobile check-ins per minute, nearly 300,000 mobile check-ins per day. The key to this success is the fact that Google Buzz is embedded into Gmail.

Gmail has millions of users around the world and by putting the Google buzz tab just under the inbox tab; Google applied a very innovative idea. When a user logs into their Gmail account they are greeted by a Google Buzz tab. The system is almost similar to Twitter the greatest difference is its integration to Gmail.

Many Gmail users find the system very convenient, when they open their e-mail account, they can quickly read the newest mail and won’t have to leave the account to create a social media post. Twitter, Flicker, Picasa and Google Reader can also be connected to the system. You can share pictures but this will be saved at Picasa. The most convenient aspect of Google buzz is that you don’t have to set it up if you have a Gmail account.

Key Features

  • Simple interface
  • No set up required
  • Social media integration
  • E-mail integration

Initially there were major privacy concerns. The system had an auto follow function where a user automatically followed people he regularly sent e-mails to. According to Ben Parr Co-Editor of Mashable “the auto follow function can let people figure out your email habits.” Google has changed this to an auto suggested model. This allows you to control who you follow. Another concern is that your inbox can be flooded by Buzz spam.

There are clear indications that Google Buzz is already taking some market share from Twitter and Facebook. People are spending more time on their Gmail accounts than before and this is surely taking some time from Twitter and Facebook. The Buzz threatens Twitter and Facebook’s ad revenue. Advertisers are certain to be impressed with the reach that Google Buzz has.

The future of Google Buzz will depend on how it is going to react to upgrades by the two social media giants. Some predict there is going to be a major dog fight between the three networks. If this fight gets very intense Google buzz will be the last network standing. Google has immense resources and will be able to match any upgrade. Google has been salivating for some time now at the prospect of properly sinking its teeth into the social media world. It has shown great determination at penetrating the social media realm overcoming numerous setbacks. Like a hungry dog biting into a bone it won’t let go of its new grip on social media.

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0

Everybody is excited about the Apple iPad

The iPad is one of the most eagerly anticipated products in the Apple range. It is an all in one touch screen entertainment system that can also function as an e-book. After months of speculation last year Apple CEO, Steve Jobs, officially launched the iPad on the 27th of January 2010. Within an hour after the launch the iPad was mentioned in 177 000 Tweets.

So what is the fuss? Touch screen and e-book technology is not new. The difference is the ipad’s versatility. The iPad was built to fill the gap between laptop and smartphone. It is very versatile and gives a unique social media experience. It is also powered by Apples vast app store.

  • The iPad weighs only 0.68 kilograms for Wi-Fi model and 0.73 kg for the Wi-Fi + 3G model.
  • Its height is 242.8 mm and width 189.7 mm. Its depth is only 13.4 mm.
  • The most impressive feature is the 9.7-inch widescreen Multi-Touch display with IPS technology. The iPad takes touch screen technology to a whole new level.
  • It makes navigating the web very easy – to scroll you simple flick up or down with your finger on the screen. You can zoom into a picture by simple pinching on it.
  • The iPad also has an onscreen keyboard.

The photo and video quality gives the user a different experience of using Facebook and YouTube. The pictures appear in crisp quality. The photos in an album appear as if they in a stack. You can flick through them with your finger. You can also zoom in or out of a picture by touching it . You can watch YouTube videos in HD quality. To select a video you just tap on it. To change from small screen to large screen you just double tap. The iPod is integrated into the iPad. You can flick through your favourite songs with your finger and tap on it to play it. iTunes also comes standard with the device, allowing you to buy and rent movies and music. The iPad has very good internet access. Steve jobs said “the iPad is the world’s best Web browser. He said “It’s like holding the Internet in your hands.”

The device also functions as an e-book. You can read a bestselling novel or even a school textbook on the iPad. This means the iPad is now a rival to the Amazon Kindle. Some publications have indicated that they want to leave Amazon for the iPad. Many experts say that the iPad has more functions to offer than the kindle but that it is more attractive in design. The iPad looks very futuristic and stylish while the Kindles design looks something from the early nineties. The Kindle can’t rival the iBook function. Once you have bought a book on the iBook it appears on your bookshelf on the screen. To select a book you just tap on it.

The device also has maps, notes and contacts functions. The most exciting aspect of the maps is that you can view your required destination from above using a satellite image. You can zoom in until you find the exact street of where you want to go. The high resolution, HD screen, lets you watch movies and play games in style. The e-mail function is compatible with most e-mail providers these include MobileMe, Yahoo! Mail, Gmail, Hotmail, and AOL.

The fuss and excitement over iPad is worth it. Apple has upped the stakes, and they are going to kill any direct competition in the short term. Touch screen, IPS and Wi-Fi technology is not cheap, but Apple has set a very affordable and competitive price for the ipad. It costs $449. It is geared for mass consumption. It puts a wide variety of media at your fingertips. It will be very easy to become a Twitter or Facebook celebrity while using the iPad. The IPad is not yet available in South Africa but this kind of technology means well for the future growth of social media and the digital industry in the country.

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New Facebook Ad Format

Last week we saw the Virtuosa team heading to The Venue at Melrose Arch for the Habari Media Facebook Launch. The line-up of speakers  included Mike Stopforth a leading local social media expert, Blake Chandlee  a fairly important guy at Facebook and Mark Cohen.

Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers.

Among some of the topics discussed were social media  and how it  is changing the online world, its evolution of discovery, and the Facebook story itself. The interesting bit for me was the evolution of the Facebook ad.

The Facebook advertising strategy has evolved from the common banner and text ad into something much more engaging and informative for advertisers. For them communication in media is changing because the user has changed.

Facebook ads are evolving to drive user engagement and connections just as social media does.

They encourage users to interact and share advertising with engaging ad formats which range from the following:

Facebook campaign formats include:

  • Quizzes: Brands can ask questions about your brand  or find out what consumers of your product like.
  • Contests: Brands can advertise contests and promotions.
  • Coupons: Brands can give away free samples to the people that chose to interact with the advert.
  • Gifts: People are able to give brands gifts or recieve branded gifts.
  • Sign up forms: People can opt in from the ad to receive promotional material and product updates.
  • Fan Pages: People can become fans of particular products and brands. These fan pages can then in turn create connections and can be used for PR, Customer Services and Market Research.
  • Polling: You can find out what people feel about your product and what they prefer.

facebook ad format

This allows the user to engage and interact with the ad allowing a unique dialogue between the brand and the audience as well as share the advertising to others within their social network.

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1

Google Wave is cutting edge but is it safe?

Google Wave is very innovative and at the lead of cutting edge social media technology. It was launched in late September 2009. Many people might say that it is technically superior to its closest competitors, Twitter, Facebook, and Flicker but it has been slow in gaining significant market share. Basically Google wave is an online tool for real time communication and collaboration.  ICT Practitioner, Aleshia Thompson says the only difference  of Google wave from other social media is that when the user is typing on their computer the receiver at the other end can see it word for word immediately-as they type in real time.

The Wave has many exciting uses. It can be used for organizing events, group projects, photo sharing, meeting notes, brainstorming and interactive games. People can work together even if they are geographically far apart.  They can edit each other’s work in real time on one document using different computers in different locations.  The wave can connect different social media platforms. An update on Wave can also simultaneously appear on Twitter and Facebook. One can also video chat on Wave. The most distinctive feature about wave is the translation tool. If you send a message in English but your contact prefers French it will appear in French one their computer. Your contacts French response will appear in English on your computer.

The Google is very versatile and its featured extensions are:

However this state of the art system has its flaws.  Most new users have cited the fact that you are only able to use this new technology if you’ve received an invitation; this means Google Wave is not yet used by the mainstream users. Speed and security has also been mentioned as some of the biggest draw backs to the system. Many users say Wave is sometimes slow, and that they don’t have anybody to chat with because their contacts don’t have invites yet. Many speculators believe that the reason why Google wave has been slow to gain market share is because of the invitations.

The security fear far outweighs the two above.  Toronto SEO expert Allan Pollet said “One thing that greatly concerns me is the fact that these waves are an ongoing conversation, it is disturbing because they are conversations, which is recorded in fine detail.” “Every edit, correction, deletion, addition, mistyping is saved and can be played back by everyone who shares in the wave. “My concern is also with the fact that there is no obvious delete button. Yes you can un-follow a wave but when you do it is still live on other people’s computers.”

One can easily see why Google named this innovative product “Wave” because it is quite literally the next wave in communications. No more waiting, the future is here with Google Wave. Many companies small or big are likely to ride the Google Wave once it becomes mainstream.  Safety issues aside, the general public is likely going to find the interconnectivity of Wave too hard to resist.  Other social media platforms are going to have to become very creative to compete with “Wave” in the future.

 

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1

Will growth in South African Internet usage improve user experience?

According to the Internet Access in South Africa 2010 study, conducted by World Wide Worx and jointly sponsored by Cisco, the number of South African Internet users passed the 5-million mark for the first time, breaking through the 10% mark in Internet penetration for the country. The study shows that the South African Internet user base grew by 15% last year, from 4.6-million to 5.3-million, and is expected to grow at a similar rate in 2010. Arthur Goldstuck, MD of World Wide Worx, says that the growth will continue in 2010 and that the 6 million mark will be reached by the end of the year.

While the number of Internet users were stagnant between 2002 and 2007, the contributing factors to this growth are the landing of a SEACOM last year, grants of Electronic Communications Network Service licenses to over 400 organisations and also a continued uptake of broadband connectivity by small and medium enterprises.

Reshaad Sha, Senior Manager for Cisco Internet Business Solutions Group, comments that South African consumers and businesses are demanding access to online applications and services that can only be experienced via high speed connectivity, such as fibre-optic networks. He says the year ahead will see the proliferation of high speed connectivity materialising more widely than ever before.

How can this affect our experience online?
The recent reduction in broadband costs is having a huge affect on the use of internet in South Africa and will continue to do so during 2010. Cost reductions make high speed connectivity more affordable, not only to businesses but also the normal man on the street. Therefore, I would expect to see a huge growth trend in the overall Internet usage for South Africa in 2010.

More affordable connectivity will allow an increasing number of users to go online and the demand will affect connectivity from homes, the office and mobile devices.

Let’s face it, Internet costs in South Africa have not been the cheapest and you still get people who are afraid of spending hours online, afraid of the cost, therefore limiting the time they spend online.

That picture is going to change dramatically and should cause an influx of many “inexperienced” consumers who will be flocking to social networks or have the need to establish themselves online as first time users. At home, many folks will acquire a connection for the first time or they may be changing from a dialup to broadband or even from a small broadband package to one with larger upload and download speeds. Whatever the scenario, it simply means that more families will start spending time online and more people will be exposed to the Internet. This is laying the foundation for many of the younger generations to come.

There will also be small companies who will swop their dialup’s for better connectivity and their staff will increase their time spent online, moving away from just connecting to check mail or reading the odd news article to spending hours browsing and researching. These smaller companies will also look at getting themselves some kind of online presence (if they don’t have one) or will seek to improve their current site. Bigger companies who are Internet savvy will similarly upgrade their broadband connectivity while at the same time invest in improving the upload/download capacity of the server where their sites are hosted.

I don’t expect marketing strategies to change much from what we’ve seen in 2009. The increase of numbers in the market space as well as the improved speed of broadband will certainly make companies realise the potential and they will try to take advantage of it by either improving their own stable or by renewing/continuing their marketing efforts.

I do foresee that an increasing number of individuals and corporates will look at their own websites, knowing that previous limitations regarding high quality visuals or video streaming won’t be there any longer and they will start to look at implementing improved interactivity to their sites.

I see this as a little chain of events. Cheaper rates and improved broadband speeds will increase the demand in connectivity while at the same time improve the quality of websites and web applications online which in turn will also provide online marketing and design agencies the opportunity to improve the quality of sites and services.

So am I saying that cheaper, faster internet connections will bring better experience online? I guess I am. It may not happen overnight, but by the end of 2010 we could see some improvement in general which will just set the trend for 2011. Only time will tell.

How can this affect our behaviour?
One thing about human nature is that we either get used to something and accept it for what it is, or we get dissatisfied and look for something better. When we discover that we can get a better solution for a fraction of the cost we are currently paying, or a faster broadband service for the same price, we jump at the chance. We will invest time and money to explore it, play with it and make it our own. This happens to individuals who operate independantly as well as individuals who make decisions for large corporates. Whether we are accessing the Internet from our homes, the office or our mobiles, we will always want something better, faster and cheaper to power us into whatever we do online.

In conclusion, I completely agree with Mr. Reshaad Sha from Cisco. In 2010, South African consumers and businesses will demand a higher level of access to online applications and services as well as better experiences via high speed connectivity. This is putting the responsibility on Service Providers and Design/Marketing Agencies alike to make it all happen. Let’s hope they all respond in kind.

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Recognition for the Virtuosa monthly newsletter

It was with great delight that one of the Virtuosa team members (Luis de Aveiro) stumbled upon an article on the Designrfix website featuring our very own monthly newsletter – Newsletter Design: 50+ Great Examples. Our newsletter is truly a labour of love and we are very proud to see it getting recognition in the industry as well as inspiring others.

click here to subscribe to our monthly newsletter

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