Whether you like it or not they’re talking about your brand. Not only in supermaket aisles and in restaurants but on Facebook and on Twitter; on blogs; on YouTube and in chat rooms.

Brand managers no longer control the message, customers do – finished and klaar.

All of this requires a massive shift in mindset and an implicit understanding that brands need to take on and embrace the inherent risk.
Apart from the brand chatter, social networking also opens new channels of communication and distribution and that’s good for the bottom line.

Join Jeremy Maggs for another power breakfast marketing debate as he’s joined by a panel of leading thinkers on the subject as they explore where social networking intersects with brand development – the new brand frontier.

When you leave you’ll know more than your competitor, increase your brand awareness, make more money, get famous and eventually retire to Barbados – where you can social network for fun.

The panel:
• Mike Stopforth – CEO – Cerebra
• Ingrid Rubin – MD – Virtuosa
• Arthur Goldstuck – CEO – World Wide Worx
• Brent Shahim – MD – Aquaonline
• Toby Shapshack – Editor – Stuff Magazine

Bookings: Contact Megan Larter on megan@thefuture.co.za

If you are unable to attend the morning in person be sure to follow the live updates on Twitter and eMarketing Trends.

Arthur began his presentation by emphasisng that change is the one constant throughout the new media revolution. He then split the presentation  into 10 manageable lessons that all had practical applications associated with them.

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