Late last year Google concreted its’ presence in South Africa; opening an office and appointing Stafford Masie as their Country Manager.
On Wednesday evening, at the JSE, Stafford delivered a presentation about the Google offering as well as the new applications and services that we can expect to see launched in South Africa later this year.
Some of these new applications include Google maps, geo-targeting, location based services and Google gadgets. These are all up-and-running in the rest of the world and are exciting new services to add to a Client’s eMarketing strategy.
So we all know that Google is a search engine, they provide you with such a vast amount of information so quickly by constantly caching all the content people are uploading to the internet.
They are constantly refining their algorithms to focus on 2 issues which are; ensuring the moment of relevance and end-user content generation. In other words… ensuring that you find exactly what you want, first time around by connecting users, advertisers and publishers
I don’t know anyone who hasn’t heard of YouTube, they are the 3rd largest Brand globally now and 8,000 videos are added every minute. So it is no surprise that this is where the Google Company is spending time enhancing and developing the offering. Stafford showed us some work that has been done on YouTube channels, skinning and customising the pages for Clients, this is a great platform for interactive communication. A couple of the examples he showed are New Zealand and Chrysler 300, go and check them out….