eMarketing Trends|Verbal Acrobatics & Graphic Gymnastics

It’s a chilly morning in September and some might be fooled in believing it’s an ordinary day but those in the know will tell you that today has the possibility to go down as one of the ‘light bulb’ moments in the Advertising/Marketing/Corporate industry in South Africa. For those of you who don’t know what I am talking about today is the start of Tony Koenderman’s “Cracking the Digital Code”, a digital conference to help demystify the online world.

Read the rest of this entry »

After a few presentation glitches, Stafford immediately started his presentation by saying that marketers should take every opportunity to engage with consumers online.

Read the rest of this entry »

One of the unexpected consequences of the era of easy communication has been the emergence of websites like Facebook and YouTube dedicated to nothing more than gossip, staying in touch and trivia. But isn’t that what everyday life has always been about? South Africans have embraced the new media with overwhelming enthusiasm.

Read the rest of this entry »