Tyler starts talking about the revolution in technology and how it is affecting our daily lives and he goes onto how in particular media and marketing are being impacted.

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Rob started his presentation by quoting so many Google stats I thought he was Stafford for a moment, just kidding. An interesting stat was that 63% of search related purchases occurred offline i.e. browse online buy offline.  Rob then goes into SEM which comprises organic search and PPC. 80% of users click on the organic results as opposed to PPC. An eye tracking chart reinforced this idea.

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Just a quick update received from our colleages at the conference. It seems that one of our speakers cannot make it and has been replaced by another.

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Arthur began his presentation by emphasisng that change is the one constant throughout the new media revolution. He then split the presentation  into 10 manageable lessons that all had practical applications associated with them.

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Day 2 of the Tony Koenderman’s Cracking the Digital Code is upon us and based on feedback from yesterday, it should be a blast!

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So far Cracking the Digital Code has pointed out several key elements of the digital world. But all these digital parts cannot function alone, and are actually part of a whole and this whole you call a strategy. And this is what longtail’s local strategist Japie Swanepoel talked about.

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“One size does not fit all”, is one of the key learning’s that Russell Hanley spoke about, when addressing the Cracking the digital Code forum during his slot today.

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Ingrid started her presentation by saying that the Social Tools available today are making it so easy for consumers to publish content online. People blog and comment on just about anything and they are free to say whatever they want about you or your brand online. How do you control perspectives on your brand name?

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Vincent started his presentation by covering what Social Media is : web 2.0, social networking, user-generated content, the prosumer, attention economy, flattening time and space.

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It’s a chilly morning in September and some might be fooled in believing it’s an ordinary day but those in the know will tell you that today has the possibility to go down as one of the ‘light bulb’ moments in the Advertising/Marketing/Corporate industry in South Africa. For those of you who don’t know what I am talking about today is the start of Tony Koenderman’s “Cracking the Digital Code”, a digital conference to help demystify the online world.

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