After a few presentation glitches, Stafford immediately started his presentation by saying that marketers should take every opportunity to engage with consumers online.

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One of the unexpected consequences of the era of easy communication has been the emergence of websites like Facebook and YouTube dedicated to nothing more than gossip, staying in touch and trivia. But isn’t that what everyday life has always been about? South Africans have embraced the new media with overwhelming enthusiasm.

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We have been waiting for quite a while now and finally, the day has arrived. Well, almost, just one more sleep.

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Cannes? Too far, the Loeries? Didn’t crack an invite. So what’s the next marketing event on my radar? Its go to be Tony Koenderman’s “Cracking the Digital Code”

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