As a follow on to Leanne’s blog post below, I think that Ingrid & Jaco’s presentation really gave the parents and students at HeronBridge College some food for thought.
This video was shown at the beginning of the presentation and in 5 minutes certainly shared some mind-blowing statistics …where would we be without the ever changing face of technology? I don’t want to imagine! If you haven’t seen this before enjoy, if you have watch it again
Last night I had the pleasure of attending a talk held at HeronBridge College dealing with all the new online trends and how one can make a career out of this. Guest speakers Ingrid Rubin and Jaco Meiring did a combined presentation, highlighting what is happening within the “digital space” and what effect it is having in our day to day lives.
Tyler starts talking about the revolution in technology and how it is affecting our daily lives and he goes onto how in particular media and marketing are being impacted.
Rob started his presentation by quoting so many Google stats I thought he was Stafford for a moment, just kidding. An interesting stat was that 63% of search related purchases occurred offline i.e. browse online buy offline. Rob then goes into SEM which comprises organic search and PPC. 80% of users click on the organic results as opposed to PPC. An eye tracking chart reinforced this idea.
Arthur began his presentation by emphasisng that change is the one constant throughout the new media revolution. He then split the presentation into 10 manageable lessons that all had practical applications associated with them.
So far Cracking the Digital Code has pointed out several key elements of the digital world. But all these digital parts cannot function alone, and are actually part of a whole and this whole you call a strategy. And this is what longtail’s local strategist Japie Swanepoel talked about.
“One size does not fit all”, is one of the key learning’s that Russell Hanley spoke about, when addressing the Cracking the digital Code forum during his slot today.
Ingrid started her presentation by saying that the Social Tools available today are making it so easy for consumers to publish content online. People blog and comment on just about anything and they are free to say whatever they want about you or your brand online. How do you control perspectives on your brand name?
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