Vincent started his presentation by covering what Social Media is : web 2.0, social networking, user-generated content, the prosumer, attention economy, flattening time and space.

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It’s a chilly morning in September and some might be fooled in believing it’s an ordinary day but those in the know will tell you that today has the possibility to go down as one of the ‘light bulb’ moments in the Advertising/Marketing/Corporate industry in South Africa. For those of you who don’t know what I am talking about today is the start of Tony Koenderman’s “Cracking the Digital Code”, a digital conference to help demystify the online world.

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After a few presentation glitches, Stafford immediately started his presentation by saying that marketers should take every opportunity to engage with consumers online.

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One of the unexpected consequences of the era of easy communication has been the emergence of websites like Facebook and YouTube dedicated to nothing more than gossip, staying in touch and trivia. But isn’t that what everyday life has always been about? South Africans have embraced the new media with overwhelming enthusiasm.

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We have been waiting for quite a while now and finally, the day has arrived. Well, almost, just one more sleep.

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