Google Expands on AdWords Site Exclusion tool
Filed Under (Uncategorized) by eMarketing Trends on March 10, 2008
Tagged Under : exclusion tool, google, google adwords, ppc
In a move to provide better solutions, Google recently updated the AdWords Site Exclusion tool to allow Adwords advertisers more control over where ads appear on the content network campaigns.
Now called the Site and Category Exclusion tool, and it allows you to exclude certain categories of webpages from your content network campaigns in addition to excluding individual sites.
This change should make it easier for advertisers to keep their ads out of sites where conversions remain low. You don’t have to repeatedly exclude sites from the same category any longer.
Head on over to the Inside AdWords blog, for the latest on Category exclusion.
