Little has been said about the Nexus One since Google gave the device to its employees last month for final testing, but now it is official, Nexus One is the first phone designed by Google’s own engineers and many speculate that while this is a much anticipated new arrival, it may not be a BlackBerry or iPhone killer, just yet.

Google is calling the Nexus One a super phone, obviously trying to set the device apart from the other players, saying that the Nexus One represented the next frontier in the company’s $20bn (£12.4bn) core business – selling advertising through search.

The dictionary definition of Nexus is ‘point of convergence’, simply explained as ‘a means of connection’. Nexus One is where web meets phone.

This is perhaps not earth-shattering news, but Google, like many in the industry, recognises that more and more people are accessing the web via their mobile phones rather than through their desktop or personal computers.

2010 will become more about the mobile web, and therefore companies like Google, who make their money by advertising online, is shifting paradigms. According to David B Yoffie, a professor at Harvard Business School, “This has the potential to change the economics of the internet business and to redistribute profits yet again.”

It may still be early days but Apple may have their work cut out for them to stay ahead of the game.

At the moment, the Nexus One is only available in the US but will be sold in Europe, Hong Kong and Singapore in the spring through Vodafone. Google said it hoped to add other devices and carriers for sale in the future. It won’t be available in South Africa for some time to come.

For more in-depth news and technical specifications, read Google’s new phone to protect mobile advertising base and Liveblogging The Google Nexus One Phone Launch.