So is there really such a fear of the online world out there amongst the marketing community?

The truth of the matter is that many people still need to be convinced and educated about the power of the internet. Continue reading

Another area that seems to create confusion is Social Media. I think the first problem is that often many people in an organization is doing their own thing, which is exactly what I found when I joined Kulula said Heidi Brauer. People from different departments within the organization have already started playing in the social space, somebody was on twitter, there was a facebook group etc.  The key for us was to identify all the platforms Kulula was already on and to bring that all together.

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One thing is for sure when you start talking about online marketing you realize that this is a much thornier topic than can really be unpacked in an hour long debate. Although the panel and the audience touched on many of the key factors the one thing that stood out for me from the debate is that the online market contains various platforms, market segment and ultimately online audiences. Continue reading

Jeremy Maggs opens the floor this morning with a weather report minus 3 in Johannesburg, therefore a great achievement for almost 200 people to be here to listen to what the expert have to say about the topic of online marketing.

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Here is more details on our new speaker Oresti Patricios from Ornico

A quick Google  search revealed the following:

Ornice was established in 1984 by Oresti and Spero Patricios. In 1988 they bought the Drive Video AV studio which included the 1st ad flighted in SA & Newcomers TV library. Continue reading

So just before things get under way here let me just quickly clue you in about the last two members on the panel at this morning’s Journal of Marketing breakfast debate.

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Although many of you will be fairly familiar with the members of the panel discussion at the upcoming Journal of Marketing Breakfast Debate, I still thought it a good idea to take a look at each individual and their specific background. Continue reading

The topic says it all… the upcoming Journal of Marketing’s Breakfast Debate moderated by Jeremy Maggs is sure to be an interesting event. The panel that will participate consists of a variety of well known and exciting individuals in the online marketing arena: Continue reading