So as most people in the marketing field know (or should know) the 4 traditional P’s of the marketing mix are:

1. Product
2. Price
3. Place (distribution)
4. Promotion

Now this model was designed somewhere in the 1940′s and has served the marketing industry fairly well. However with the emergence of the World Wide Web and  the infiltration of the internet into the marketing fraternity I have decided to come up with the 4 M’s of the digital marketing mix.

Continue reading