Recently I had the pleasure of attending the second Monash Business Communication Forum hosted by Monash University and Stone. The forum focused on digital communication as an essential part of business communication.
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Earlier this week Facebook announced some significant changes to the way users can search on their site. Users are now able to search for comments that friends have made in the last 30 days. In addition you can also find out what any users with a public profile are saying about a particular topic or news events.
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A packaging change by PepsiCo illustrates social media’s growing influence on corporate marketing. Just another example of how consumer behavior is changing the world. With a huge stage called the internet to voice opinions, upload video content and share with friends and foes the opinions they harbor, the citizen journalist can be a dangerous enemy to make.
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Econsultancy’s Lynchpin’s 2009 Online Measurement and Strategy Report reveals that only 40% of companies are looking at data in relations to their online reputation.
This shows once again that although there is much talk about this subject online reputation monitoring is still very much in the early adopter phase.
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Last week 2 Dominos employees caused a YouTube- based scandal in which they uploaded a video of themselves doing disgusting things to the ingredients before putting them in people’s food. The video quickly spread all over the internet and received more than a million views in its first 24 hours online. A reputation nightmare to say the least!
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In this day and age we are no longer just relying on how a person dress or look to make a first impression. The odds are that your one shot of making that extremely important first impression have been shattered before you even walk through the door at a new client. “Not possible” you might think but it’s got nothing to do with predicting the future or looking into some or other mysterious crystal ball. The fact of the matter is that it takes less than 2 seconds to type a person’s name into a search engine.
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Ingrid started her presentation by saying that the Social Tools available today are making it so easy for consumers to publish content online. People blog and comment on just about anything and they are free to say whatever they want about you or your brand online. How do you control perspectives on your brand name?
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Filed Under (Uncategorized) by eMarketing Trends on September 18, 2008
One of the unexpected consequences of the era of easy communication has been the emergence of websites like Facebook and YouTube dedicated to nothing more than gossip, staying in touch and trivia. But isn’t that what everyday life has always been about? South Africans have embraced the new media with overwhelming enthusiasm.
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I always look forward to this survey as often there are some big movers and even bigger surprises when it comes to who has come up Tops.
The overall favourite Brands in the Country are:
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Digital provides us with a medium for extremely measureable objectives, which we use to the benefit of Clients. In social media, digital also gives the market a vast platform to voice their opinions.
But the majority of marketers are still not using the consumer comments and opinions as a measured justification component for digital media plans, online strategies and campaigns.
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