Aug
17
Category: Advertising, Reputation Management, Social Media, WebPR
Digital provides us with a medium for extremely measureable objectives, which we use to the benefit of Clients. In social media, digital also gives the market a vast platform to voice their opinions.
But the majority of marketers are still not using the consumer comments and opinions as a measured justification component for digital media plans, online strategies and campaigns.
Jul
22
Category: Social Media
“South African companies are taking advantage of social networking website Facebook as a cheaper and more efficient way of marketing their businesses.” – This is according to an article by Jessica Hall on News24.
This is a good article about how Facebook has become a popular platform for South African businesses. More local firms are getting into the Social Networking scene simply because of the potential reach offered by Facebook.
Jun
16
Category: Advertising, Reputation Management
I have to mention the location first because it is almost criminal to have to work when you are in such a beautiful setting; but work we did although it has been really enjoyable so “work” is actually the incorrect term….. it has been a collaboration of like-minded, passionate, beautiful, talented individuals from 12 different countries talking “Digital” and where this community can take this “place, new media, industry”…
The two-day conference covered specific market updates, presentations and discussions around creative work done as well as new tools and trends out there.
The newset members to the community are Arachnid, a really smart digital agency based in KL, Malaysia.
I launched saidWot which is our reputation management tool, perfect to measure effectiveness of campaigns, provide good research data and provide a strong platform for the basis of a strategy.
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