Here is one sure way of marketing your small business through Twitter. The author of a blog named Understanding Marketing says that “successful marketing is all about customer engagement“, and I wholeheartedly agree.

It brings people into your story, it motivates them to buy, and of course, it’s what brings them back again. If there’s one word that you must always think of first when you’re developing a marketing program, it’s “engagement.”

I like his thinking. You have to read the full blog on this so visit Using Twitter For Local Marketing

Today, my inbox has been inundated with articles all related to Twitter. About 70% of the newsletters and RSS Feeds I’m subscribed to is covering this topic. Twitter has gained much ground as a social networking tool and with Twitter profiles now included in search results, it is a major tool for marketing yourself or your company online.

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Final votes are in and we know now that Barack Obama is the newly elected president of the United States of America. How did he win?

Good campaigning, lots of money and loads of support made it all possible, or did it?

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I had the great pleasure on Thursday last week of attending a workshop hosted by Walter Pike on Social Media. It’s always nice to meet likeminded people and it was clear that Walter is very passionate about Social Media and the future ahead in this area.

Some of the very valid points he made was:

• The market is getting smarter faster than most companies.
• Building Communities with your customers will require trust, transparency and engaging them in the conversation

Something else I found interesting is that Walter was very passionate about Twitter. This is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to some simple questions. Although Twitter is not yet very popular in South Africa it has taken off elsewhere and is definitely something to keep an eye on.

If you are still slightly in the dark when it comes to Social Media and would like to hear more about the latest trends – this workshop is definitely worth your time. For more see below interview with Walter on CNBC: