Vincent started his presentation by covering what Social Media is : web 2.0, social networking, user-generated content, the prosumer, attention economy, flattening time and space.

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One of the unexpected consequences of the era of easy communication has been the emergence of websites like Facebook and YouTube dedicated to nothing more than gossip, staying in touch and trivia. But isn’t that what everyday life has always been about? South Africans have embraced the new media with overwhelming enthusiasm.

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