Okay, yes I know… I also thought this was a hoax. But I actually did more research on it and came across the below video in which MC Hammer is interviewed by O’reilly Media at the Web 2.0 Summit 2011. I was quite amazed by the “Can’t Touch This” star’s knowledge of tech and his different thinking around search.
His search engine called WireDoo will offer more filtered and targeted search results, which will return not only your query results but also related content to your query which he refers to as “deep and relationship search”.
The search engine market is a very hard one to crack with the giant Google, Yahoo! and Bing.You can watch the below video for more insight on this new upcoming search engine and check out the site here (not launched yet, just a login page and weird logo), and you can judge for yourself. I wonder what the search button will be called… “it’s hammer time”? LOL
MC Hammer interviewed at Web 2.0 Summit 2011
This is a follow up on my previous post “Bing & Google in a Race to Conquer Social Search“.
According to Search Engine Roundtable amd Reuters report, Yahoo is reportedly in similar negotiations with Twitter as well and it is clear that all the search engines find the content within Twitter to be valuable.
Thanks to @seroundtable & @rustybrick
Alright, so there it is. Yahoo apparently announced that their paid inclusion program will cease at the end of this year. No official statement has been made by Yahoo (not on the Yahoo! Search Blog), but it seems that this was announced via a statement from Yahoo as well as a Yahoo representative confirming the move on a panel discussion moderated by Search Engine Land Editor-in-Chief Danny Sullivan at the iProspect/Range Online Media Client Summit.
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I just read this news snippet by Barry Schwartz on Search Engine Land that Yahoo Search No Longer Uses Meta Keywords Tag. Apparently the news came during the Ask The Search Engines session at SMX East in New York yesterday.
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Generally speaking, our World is changing and it is hard for most of us to keep up with new developments, specifically when it comes to technology. In the World of Search, it is much the same and you have to keep on re-inventing yourself. If you don’t, you are constantly lagging behind and you have to work much harder to gain back some ground. Well, this is true, even for the leader in Search.
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Roundup of the latest news from both Google and Yahoo! that made headlines in the last week.
Google
Yahoo!
Just a quick update on what’s happening in the World of Search.
Yahoo! is making some changes to their crawling, indexing and ranking algorithms.
Yahoo! warns that ranking changes and page shuffling in the index may occur over the next few days.
See the Yahoo! Search Blog
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facebook is about to hit 400,000 members in the South African network, sitting at 399,294 at this very moment. The growth in the last two weeks, in SA network has been phenomenal. On Sunday, 14th October there were 360,000 members… in 13 days the network has grown by 11%. There are currently around 50 million active members worldwide.
Many cynics of social networking sites say that facebook is just a “fad” and members will soon move onto something else, but with the continual renewal of applications and the easy-to-use format which provides a phenomenal platform for communicating with friends online, this is one “fad” that aint going anywhere.
To add credibility to this statement, a deal has just been concluded with Microsoft who have agreed to invest $240 million into facebook for a 1.6 percent stake in the company; this then values the site at around $15 billion. Under this agreement Microsoft will be the exclusive third-party advertising partner until 2011; this says to me that Microsoft do not see this social networking site as a “fad”; they beat Yahoo and Google to the deal table, who were also in talks to acquire an interest in the company.
facebook will be making a major announcement on the 6th November, in New York, regarding a new way of advertising online which enables companies to better target ad placement ensuring that they can block unwanted associations. This announcement happens to be at the same time as the Adtech “business of modern marketing” conference is being held.
The US online advertising industry is currently at around $40 billion and analysts predict that it will double in size within three years; with online advertsing in South Africa said to be at around R200 million for 2007 we have alot of “catching up” to do and marketers need to understand the value of social networking sites…..these are places that lots of people do spend there precious time out of choice and will continue to do so. facebook has also announced recently that 50% of their members are over 25 years of age, so it is not just a youth site anymore.
…..I know where I would be planning to spend some of my marketing budget….
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